Earning profit through your landing page is the most important goal of marketing. It will increase the flow of users and signups, which will be profitable for you if you are able to reach the target audience through it. However, creating such a landing page takes time and proper planning; hence, a lot of minor details matter.
To earn profits, you need to focus of increasing subscriptions and reducing the bounce rate. The following modifications are needed on your landing page if it is not helping you generate revenue.
Setting Up Landing Pages To Convert Traffic
Ad Targeting
Bounce rates on landing pages increase when the ad targeting, i.e. ads through which the visitors are coming through, are not relevant to your website. Therefore, it is essential to review all the advertisement campaigns and your target audience. This will attract interested audiences towards your business, reduce the bounce rate, and increase your profits. Read more: How to lower your bounce rate
Headline
The headline is the first thing which is noticed by the users and will guide their future response so make sure it’s strong. This doesn’t mean that it should be complicated; it should be precise and useful. The information present on the page and the ad should match. There should be a consistency between what the ad is offering and what the page is depicting. This will attract the viewers and force them to read through it, benefiting you eventually.
Images
The importance of images and headline goes side by side for some people, but it highly depends on the outlook of the landing page. The image sizes also matters; the bigger the image, the greater consideration it will get, and it will be valued more. Obviously, the image should be relevant to the topic to enhance its importance. However, it shouldn’t be too fancy as it might distract your audience and become counterproductive. You need to be focus on your goal and decide on the image accordingly. Matching the ad image and landing page image increases the probability of more signups which will gain you revenue.
Giveaways
To build the email list, landing pages offer giveaways. This will also increase the performance of that page but will also be highly dependent on the kind of giveaway you are offering. Therefore, decide on the giveaway by keeping your target audience in mind to get a better response. You can also ask for suggestions from your past clients regarding the kind of giveaway that should be offered. A better performance of the page will increase your sales and the business will profit in the long run.
Subscriber Box
The subscriber box needs to be secured, so that the users feel safe when sharing their email addresses. The website should also include statements like ‘no spam’, to make the user feel protected while signing up. It should only ask for minimum information as many users are not comfortable sharing their identity online. This addition will increase the subscription drastically and you will be able to reach out to your potential clients more effectively.
The landing page facilitates in increasing conversion rates. Your landing page needs to be improved so that you can make higher profits. This improvement will be done by split testing and experimenting different headlines and images. Keeping your landing page updated will always have a positive impact on your earnings, so a little investment of your time can pay out in cash.