7 Reasons Why Employee Drug Testing Might Be Implemented By Employers

7 Reasons Why Employee Drug Testing Might Be Implemented By Employers

When those who work at Sivana Rehab have first contact with someone they are going to support and help free themselves of drug addiction, it is often done via the patient’s employer. Many employers have drug testing as their policy and part of contracts of employment, and they are there as much to have criteria that are designed to support their employees rather than punish them.

There are arguments on both sides of the divide regarding workplace drug testing. Some employees believe their rights are being trampled on by employers insisting that they have drug tests, and this is not because they take drugs and fear being caught and ordered to register for drug rehab. Instead, they feel that a drug test is an invasion of their privacy, and it is a legitimate argument that they make.

However, if an employer wishes to have a drug policy that includes the right to drug test their employees when those employees sign their contract of employment of which the company’s drug policy is a part, then they are agreeing to be drug tested at work.

As for the reasons employers choose to conduct drug testing, there is more than the most basic one, which is to catch someone who is using drugs. In truth, there are several reasons why drug testing is instigated, and below, you can see that we have outlined seven of those reasons.

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Is it Worth Hiring a Digital Marketing Agency?

Is it Worth Hiring a Digital Marketing Agency?

In this era of change, hiring a digital marketing agency can be a game-changer for your business. For instance, SLINKY, an Australian company, has gone beyond just offering services such as web design, SEO, and comprehensive digital marketing strategies to their clients; they have transformed their experiences.

Navigating the intricacies of online marketing can be likened to traversing a maze in the digital era. Here’s a more experience-based, tailored explanation of why hiring a digital marketing agency might be your greatest option to date.

The Benefit of Expertise

  • Real-life example:  Imagine a café in Perth that was previously obscured by digital shadows. Following an agency’s intervention? Its bespoke SEO technique has made it the talk of the town.
  • Key takeaway:  The most important lesson is to master the usage of the tools in your particular context rather than only being aware of them.

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7 Web Design Secrets To Augment Your Dental Practice Website

7 Web Design Secrets To Augment Your Dental Practice Website

In cities around the world, such as Perth, WA, dentists have a variety of methods at their disposal to acquire new patients and grow their practice.

One of the most effective strategies for a Perth dentist is to leverage word-of-mouth referrals, encouraging existing patients to recommend their dental services to family, friends, and colleagues.

This approach not only builds a strong local reputation but also fosters a sense of community trust.

Additionally, paid advertising plays a significant role in patient acquisition for Perth dentists. This can range from targeted pay-per-click online campaigns, which are particularly effective in reaching a broader audience in the Perth area, to traditional local advertising methods such as newspapers and billboards.

These advertising efforts, when executed well, can significantly increase visibility and attract new patients to their practice in Perth.

One asset almost all dentists have, and which can be used to attract new patients, is their website. Given the growth of the internet, any dental practice that does not have a website is almost considered off-the-grid; however, simply having a website is not sufficient to see a steady stream of new enquiries. That will only happen if the website has been designed properly, and that is where many fail.

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5 Proven Local Marketing Strategies Every Dentist Should Implement

5 Proven Local Marketing Strategies Every Dentist Should Implement

Trying to keep a dental practice as competitive as possible within its local marketplace is usually tricky for any dentist. Although their considerable expertise is in dentistry, not marketing, it is also true that local marketing is highly competitive, especially if other dental practices already have a regional marketing strategy in place.

Does that mean you should give up if you have not yet begun marketing locally? Of course not. You should know that local marketing is constantly in flux, representing new and improved tactics and strategies that appear regularly. It is also the case that, whilst your competition may have done some local marketing already, it does not mean it is optimised or effective.

We often see that a dental practice will have tried to market locally, which is to their credit. However, without advice, input, or even action from a professional local marketing or SEO agency, they often fail to maximise the results.

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The Importance of SEO for Web Design

The Importance of SEO for Web Design

SEO or Search Engine Optimisation is more than just increasing traffic to sell products or promote a brand online. It’s actually a science and has a lot to do with how your website is perceived by casual visitors and consumers alike. Of course, this is not the only solution for getting traffic, but it has proven to be the most effective one by far.

Say for example your website ends up attracting users from another site that has content similar to yours. Those users are actually attracted to it because they think they will get similar and more informative content from your website as well, which may not be the case. In other words, even if they do not like what they find, chances are they will bail and may never come back either.

SEO’s Role in Web Design

This is one of the reasons why SEO and web design have to go hand in hand in order to attract modern day users. Unfortunately, many businesses forgo this stage when they get their websites updated or designed, not knowing that effective SEO practices can actually boost their site’s ranking. Making a website look ‘trendy’ by filling it with unnecessary technology will only make it more cumbersome to navigate and slow down browsing at the same time, two things which can kill your web presence easily. In fact, it can even slow down or block a search engine that is trying to access it!

However, by incorporating effective SEO practices in your content, you can attract those search engines and thus more traffic easily. This goes beyond just linking to sites that have similar content; ease of navigation, the technology you utilize as well as your site’s architecture will determine how far your web presence goes online.

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Do I Need to Pay Special Attention to Anything When Moving a Business?

Do I Need to Pay Special Attention to Anything When Moving a Business?

Depending on the size of your online business, relocating a company office can be a big job. There are a lot of things to consider, which means that it’s crucial to find a skilled removals company that you can work alongside.

Professional removalists will be able to guide you through the entire relocation process, but there are still plenty of things that you will need to pay special attention to. In the rest of this article we’ve outlined some of the most important.

  1. Carefully Consider Your Budget

For starters, we always recommend spending a little time working out exactly how much your office relocation is going to cost. It’s best to do this right at the start so that you know if it’s really worth going through with the move. Think about things like:

  • The cost of using a professional removals company. This is a non-negotiable, but you still need to keep it in mind.
  • Any items that need special transporting, such as chemicals or research samples.
  • The cost of any new equipment that you will have to purchase when setting up your new office.

In addition, you also need to take into account the indirect cost of lost income due to work disruptions during the moving process.

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Benefits of 100% Organic SEO

Benefits of 100% Organic SEO

If you have a tremendous website with highly valuable content but you are still not getting a high number of visits; then may be its time you make use of SEO. SEO (Search Engine Optimization) is commonly used in order to increase the rate of visits on a website through the search engine results.

The main target of this process is to increase the frequency of relevant users on your website to make it stand out and gain popularity. This is done by using keywords, building links, meta-tag optimization and emphasizing on content creation. Organic SEO and Non-organic SEO are two ways by which you can increase the traffic on your site; however the Organic one has the most advantages.

Below mentioned are a few advantages of using Organic SEO which will help you decide whether you want to opt for it.

Less Expensive

Increasing ranking through organic SEO is mostly free, unless you are paying to generate SEO content. Compared to non-organic content, for organic SEO, you don’t have to pay for every click you get on your ads, and merely with the help of SEO, your content views will climb up.  You can thus, save your money on Pay-per-click costs. The best part is that after receiving the desired results, you don’t have to spend more than 10 hours per month on this area of your business and can start focusing on other important aspects.

No Third Party Commission

Views can be earned by linking your site to a third website such as Expedia or Orbitz, but not as much as the direct traffic from a search engine. Moreover, by including the third party, you are increasing your expenditure, which is also not generating as much frequency of visitors as it should. Through organic SEO, you can reduce the usage of a third party to facilitate your views on search engine results.

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Turn Your Website into a Marketing Source

Turn Your Website into a Marketing Source

In the past, traditional marketing methods were used, where businesses tried to reach broader audiences and only a small chunk of them would answer back. These methods included inside sales, print promotions, direct emails and mails, telephone selling, exhibitions and sessions, etc.

However, conventional forms of marketing are now being replaced via digital agencies using mediums in order to increase profits, brand awareness and to make an impression. Many businesses are using their websites as marketing tools to their advantage.

These websites can eventually be used for more purposes than just sales, such as:

  • Branding
  • Enhancing Image
  • Business Awareness
  • Selling Products and Services
  • Communicating with the Customers

In order to do all these things, the first step is to ensure that your website is found in the top search results by those who are actually interested in your products and services. According to Google’s eye-tracking heat map result, people focus most on the top triangle; therefore getting your website there will gain you a larger audience which will eventually increase your sales. Following are the ways in which you can utilize your website for advertising purposes using new marketing methods:

SEO

The organic way to make your website appear in the search engine results is through SEO. This can be done by adding relevant keywords to the content. The title of your site, URL, H1, H2 and H3 tags all play an important role in making it appear on the initial pages of Google or any other search engine’s result page. No matter how attractive your website looks, the results will only detect those websites which have followed proper SEO tactics.

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7 Core Web Design Principles You Should Adhere To

7 Core Web Design Principles You Should Adhere To

In any field of work where the performance of what is being created is important, there will be some core principles that should be followed. This applies whether the creation is an office block, a cruise ship, a piece of software, or a website. Given the title of this post, you will not be surprised that we are going to focus on the last of those examples and in particular some of the core principles that need to be followed for effective web design.

With all the templates and website building tools available, it could be said that anyone can build a website. However, what cannot be so easily stated is that everyone can build an effective website that performs and produces the results its owner is looking for. The reason is that truly high-quality web design is based upon several core principles known only to web design professionals, at least they were until now.

We say that because outlined below are some of the most important web design principles and, if included in any website you create, should ensure it generates results. Even if you are employing a web design agency to build your website, by knowing these web design principles you can ensure the website they design for you meets the necessary criteria.

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Acquire Success and Profits with a Responsive Web Design

Acquire Success and Profits with a Responsive Web Design

In the last few years, mobile marketing has been flourishing and rising speedily as the use of smartphones has increased. People want to access everything on their cellphones and tablets because of which, the need for a responsive web design has ascended. This web design gives optimum experience to the users on their phones, while meeting their demands. It also helps business owners in expanding their businesses and reaching out to a larger audience.

Responsive Web Design

Following are the ways in which you can boost your profits and gain success by acquiring responsive web design.

Cost Effective

In the long run, it will be an intelligent choice to invest in responsive web design. Although many believe that creating a responsive web design is expensive and time consuming; that is not the case.  Even though the cost of getting a responsive website is greater than that of a traditionally designed website, the expenditure on making an alternative website for mobile or other devices is reduced.

Moreover, the ownership costs are also lower, as maintenance of different versions of the website is not needed. This will reduce your expenditure and will ultimately bring you greater profits and success.

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