In the past, traditional marketing methods were used, where businesses tried to reach broader audiences and only a small chunk of them would answer back. These methods included inside sales, print promotions, direct emails and mails, telephone selling, exhibitions and sessions, etc.
However, conventional forms of marketing are now being replaced via digital agencies using mediums in order to increase profits, brand awareness and to make an impression. Many businesses are using their websites as marketing tools to their advantage.
These websites can eventually be used for more purposes than just sales, such as:
- Branding
- Enhancing Image
- Business Awareness
- Selling Products and Services
- Communicating with the Customers
In order to do all these things, the first step is to ensure that your website is found in the top search results by those who are actually interested in your products and services. According to Google’s eye-tracking heat map result, people focus most on the top triangle; therefore getting your website there will gain you a larger audience which will eventually increase your sales. Following are the ways in which you can utilize your website for advertising purposes using new marketing methods:
SEO
The organic way to make your website appear in the search engine results is through SEO. This can be done by adding relevant keywords to the content. The title of your site, URL, H1, H2 and H3 tags all play an important role in making it appear on the initial pages of Google or any other search engine’s result page. No matter how attractive your website looks, the results will only detect those websites which have followed proper SEO tactics.
PPC
These are inorganic ways of increasing traffic on your website. They are Pay Per Click advertisements. In order to gain a top position in search results, you have to pay a fee every time a user clicks the link in the ads. The clicking rate is dependent on the effectiveness of the keyword.
Blogging
Blogging really facilitates advertising! If the content you publish is new and updated, the search engine will definitely identify it and favor it more. Blogs also help in keeping the users interested and will earn you more links and visitors. Additionally, blogs come with their own webpage and provide you with chances to improve SEO. Blogs not only increase the traffic on the site, but also involve the customers and make your brand appear more humane.
Conversion Tools
After all the SEO and blogging, you can convert visitors into leads or buyers through online forms. To increase the conversion rates drastically, all forms should be tested to ensure their reliability and functionality. The testing criteria should include the form’s length, privacy policy addition to the email box and reviews of past customers.
Analyzing Process
In the end, analyzing every phase is essential to determine which marketing method work for you the best and where improvement is needed.
The field of online marketing is constantly expanding, which is why marketing through a website requires a lot of efforts, but once it is done, it is highly beneficial for your business in the long run.