Your business logo is your recognizable symbol in the market. It is a shape, a collection of colors and images that your target market comes to associate with you. That is why the logo of a company is mostly trademarked, and is completely unique from the others.
No two brands from the same sector will have a same logo, just as no two human beings have the same DNA. Your business logo is the identity of your company, and if you want everyone, especially your customers to recognize it from among hundreds of others, then you need to brand it well.
Do you know why the M of McDonalds is recognized all over the world? Why the logo has earned a global reputation for being the trademark symbol of McDonalds?
Furthermore, why is it that when you see a green W shaped in a curvy way and also presenting the image of a green apple, that you come to think of Woolworths? It is because the company has branded their product in such a way so as to have their logo recognized everywhere. In truth, their logo symbolizes healthy living and fresh food, and the green apple in the logo says it all!
The question that comes to mind now, is that why are some logos recognized by all, while others are invisible? The answer is that some logos are designed and branded in the ideal way, while others lack that professional finesse. Do you want to know how to brand your company logo? Here are a few tips you need to keep in mind;
The Ideal Logo
Make sure that your logo is branded in such a way that it fits in with your industry standards and client requirements. While creativity is great, it is also necessary to make sure that you make your logo stands out from the crowd while fitting in with the current trends in the market.
In the restaurant industry, logo crests are the popular norm these days, while graphic designers are branding their logos by using characters as part of their popular logo branding schemes.
Opt For Simplicity
Remember, opt for simplicity and ensure high brand recognition. A simple graphic which sums up what your brand is really about, is the right technique to make an ideal logo, but it is quite difficult to make a simple logo that just says it all.
However, always aim to keep the logo design basic, as complex ones are hard to recall, and this might actually cause you to lose some customers. The logo of the Nine Network is a good example of this.
Style and Creative Flair
It is very important to make sure that the logo you decide to brand has the creativity and flair to attract audiences from your target market. Take the Sydney Olympic Games logo as an example. The iconic millennium man is designed from 3 boomerangs which are Australian motifs, and the smoke from the torch held by the athlete, symbolizes the roof top shape of the world famous Sydney Opera House. This logo says it all, through its simplicity, colors and iconic design shape. The simple shape made it easy for everyone to draw, and it was recognized the world over, which was the main goal of the brand logo design team.
If you want to brand your logo, then you need to do extensive industry research and get help from experienced professionals. Make sure that your customer market recognizes your brand logo without fail!