When any business starts to think about its corporate branding, it must first understand what exactly makes a branding strategy successful. This applies whether that business is new or an existing one that needs to overhaul its brand.
Successful branding of a company helps everyone involved with it to have greater confidence in its products and services. This confidence should be felt throughout the business, from the CEO, the management, the staff and crucially the customers of that business. With confidence being an intangible, it is difficult to measure the level that exists in relation to a business. Discussions with staff and their feedback will give some indication internally of how confident they are in the business they work for, and how much the brand helps that.
In respect of customer confidence, there is a much clearer measure of its level and that is via sales data. When customers have faith and confidence in a brand, they tend to buy more. If your branding strategy is working then sales performance will reflect that.
To create a successful branding strategy for your business, the first task must be to carry out research within your industry, which should include looking at your competitors. Obviously, customer research will be a part of this initial process to help you form a full understanding of the market you are entering, and to subsequently determine how to position your brand within it.
Your business logo is your recognizable symbol in the market. It is a shape, a collection of colors and images that your target market comes to associate with you. That is why the logo of a company is mostly trademarked, and is completely unique from the others.
No two brands from the same sector will have a same logo, just as no two human beings have the same DNA. Your business logo is the identity of your company, and if you want everyone, especially your customers to recognize it from among hundreds of others, then you need to brand it well.
Do you know why the M of McDonalds is recognized all over the world? Why the logo has earned a global reputation for being the trademark symbol of McDonalds?
Furthermore, why is it that when you see a green W shaped in a curvy way and also presenting the image of a green apple, that you come to think of Woolworths? It is because the company has branded their product in such a way so as to have their logo recognized everywhere. In truth, their logo symbolizes healthy living and fresh food, and the green apple in the logo says it all!
The question that comes to mind now, is that why are some logos recognized by all, while others are invisible? The answer is that some logos are designed and branded in the ideal way, while others lack that professional finesse. Do you want to know how to brand your company logo? Here are a few tips you need to keep in mind;
Brand awareness plays an important role in any business because awareness of a product determines its performance and marketing success. Over time, it increases the presence of your goods and services and hence, boosts your sales. Hence, every business needs brand recognition to survive. Even if you manufacture top notch products and services, but without brand recognition, it will negatively affect your business and will not earn you loyal consumers.
WordPress can help you build websites which will contribute to the recognition of your brand with its following features:
WordPress initiated as a platform for bloggers; therefore this feature is the strongest among all. Blogs, in general, play an important role in reaching your target audience and telling them about the products and services your business deals with, to enhance their awareness. It is a marketing tool used by many to portray themselves as leaders in their businesses. Blogging high quality content from time to time will thus, boost the presence of users on your website.
Blogging through WordPress will provide you with creative tools to manage your content professionally. It is easy to post, edit and publish on WordPress because it has a built in blogging system. It also provides users with subscription and feedback options which will help your business gain loyal consumers and improve your reputation accordingly.
If you thought designing a logo was simple, then think again. Think about what type of business you want to become in the foreseeable future and how important the logo is in creating the brand appeal that it needs. Now that you have, you will likely want to spend more time designing a logo that resonates with the vision and branding prospects of your company.
Logo designers are always in demand since a good logo is the first good impression potential consumers have about a company. It impacts the brand perception and plays a passive yet important role in the buying decision. Let’s take a look at some tips to help you create a killer logo that makes your business a brand!
The Case for Colours
Before even going through design templates for your new logo, think about the impact colours have on the potential audience. According to The Drum, blue, red, grey/black, and yellow/gold are the four most used colours in logos, with each colour carrying a characteristic with it. For instance:
Blue: Professional, tranquil, Medical-related – Examples include Oral-B, HP, and IBM
Red: Energetic, Bold, Sexy – Examples include Coca Cola, Kellogg’s, and Canon
Grey/Black: Credible, Powerful – Examples include Adidas, Nike, and CBS
Yellow/Gold: Sunny, Optimistic, Inventive – Examples include Subway, Hertz, and Nikon
Remember that a logo can be redesigned, but the colours remain a timeless element, which is why it’s important to get the colour combination right the first time!
What is the most important thing to do when you start your own business? Designing your own brand, of course! Whether you are thinking of starting your own entrepreneurial venture, or just want to rebrand it, make sure that you do it in the right way to save further efforts in the future, and make a lasting impact on the target market the very first time!
Your brand is the identity that your business carries with it, into the market. A weak brand image can cost you, even if your product offerings are of high quality. It is all about perceptions. If your company has a sound and effective branding, then you have already cleared the first step to success. But if you lack this vital feature, then all the positive qualities of your business won’t hold any value in the eyes of your customers. Such is the power of branding.
So, are you going to design a brand which everyone will grow to recognize, or will you stick to a design which will fade into oblivion even after you hit the market with a great marketing campaign?
If you need help on how to design an ideal brand to launch your business in Australia, then pay attention to the following tips;
A brand is something that sells itself. It is the personality of a company which the consumers perceive. Just as a brand represents a company’s personality, a logo denotes a company’s face. Although you cannot control the perception of the consumers, you can determine what they see as the face of the company.
Here are the reasons why Logo Design should always be creative:
Inspire the Audience
A logo is a single visual picture which acts as a communication tool with the audience; therefore it should meaningfully carry the brand’s message to inspire the people. The more the audience is moved by your logo, the better it will be for the brand’s image. Also, it has to be relevant enough to become the pillar of the brand. Creativity is what will influence the brand the most, according to illustrative designer, Von Glitschka.
Your logo acts as a reminder for the general public. It is something they can relate to and connect with. They will be able to tell which products the brand sells and of the company’s orientation, just by seeing their logo. For example; brand’s logos like Mango, Nike, Gucci, Rolex, and Zara are well known and recognizable among the consumers of these brands.
Your logo should be eye catching and different, to make it stand out. There are hundreds and thousands of brands out there and to become extraordinary, you need to be more creative and innovative. You need to give a reason to your target audience to opt for your brand from the pool of many; hence uniqueness is the top priority. Adding a touch of creativity doesn’t mean it has to be complicated though. Uniqueness can also be achieved by keeping things simple and basic.
Being well groomed encompasses many different things from hair and nail care to dressing neatly and appropriately for your business. It can even include such things as botox. When a person takes care with their appearance it can make a great deal of difference to their prospects in business.
Whether you are in management or just starting to climb the corporate ladder, your looks play an important role in how you are perceived. It may be unfair to judge a book by it’s cover, but that is what happens in life in general and more particularly, in business. For instance, if you present to an interview wearing dirty clothing and with your hair a mess, you may as well forget any chance of getting the job, the raise or whatever it was you hoped for.
Branding comprises of more than just a logo but a logo does act as a communicating tool for your business. It helps the brand to stand out and induce an emotional reaction among the public. A lot of brands do not consider logo as an important marketing strategy but it does play an equal role in the accomplishment of a business as any other factor.
As a human being, we are all shallow creatures. We mostly go for what apparently looks good. You may be selling the best product ever created but if it is not in a fancy packaging and adequately designed, it won’t be liked by the general public. That is where the logo acts as a means to sell off the ‘already remarkable product’.The ways how a logo can empower your brand are as follows:
Logo Represent Brand
A logo is the representation of your brand. When designing a logo, you need to make sure that it is delivering the idea about your brand, clearly. It consists of a picture as well a tag line and can be powerful enough to stay in a person’s memory for long; therefore it needs to be relevant and relatable to your brand. Logos also build trust and consequently increase the chance of people doing businesses with you. The logo of your brand will depict the quality of the product and services you are offering through your brand.