Digital marketing, including things like search engine marketing, social media marketing and email marketing, is extremely important if you want to become successful in the online space. In the past, anyone with a half-decent website and a willingness to work could make a decent amount of money online without too much trouble. However, this has changed in the past decade or so, as the internet has expanded exponentially – to over 650 million websites – and everyone has tried to take their slice of the digital pie.
This means that, if you are serious about becoming a successful online business person in the modern world, you need to learn how to use digital marketing. One of the most cost-effective ways to increase your online presence using digital marketing is via social media marketing (SMM). Platforms like YouTube are often overlooked when it comes to SMM, but they can actually be extremely effective.
Below are our top 5 tips for growing your online business using YouTube:
- Create a dedicated business channel:
First off, it is important to realise that you need to create your own dedicated business channel on YouTube. Don’t try and promote your business via your personal channel or some other channel, as this is unprofessional, and will be seen as such by potential clients.
- Upload a business introduction:
Unless you already have an established YouTube channel which your business has been operating through for some time, you should consider uploading a business introduction video. Include information about who you are, what you do and why you believe that you are good at what you do. Remember to link to this from your main business website.
- Create how-to videos in your niche:
Keep your channel interesting by uploading regular informational videos teaching people how to do things related to the products or services that you sell. For example, if you sell artificial turf and other gardening products, consider creating a video teaching people how to install their artificial turf.
- Link to your other social media profiles:
Keep your business profiles linked together by including links to your other social media profiles – such as Facebook, Twitter and LinkedIn – on both your YouTube homepage and in your video descriptions.
- Include client testimonials where possible:
Past client testimonials are extremely valuable when it comes to promoting your business on visual platforms like YouTube. If possible, try and create videos of completed jobs or of products you have sold, complete with clients or customers speaking about how much they like the job you did or the things they have bought.
What Are You Waiting For?
If you really do want to build a strong social media presence for your business, don’t ignore platforms like YouTube. They can be extremely effective, and can result in dramatic traffic increases for your website.