When it comes to online marketing, a crucial aspect for the imminent success of a website, business, or ecommerce store is the SEO strategy. Search Engine Optimization (SEO) is basically the actions and steps that improve the visibility of a web page or website in the search engine’s unpaid results. This is also known as organic or natural SEO.
SEO not only incorporates technical elements, but creative elements as well, that improve search engine ranking, boost traffic, and drive awareness. Let’s take a look at some of the ways SEO helps drive business success on the internet that can translate to real time growth!
In the past, traditional marketing methods were used, where businesses tried to reach broader audiences and only a small chunk of them would answer back. These methods included inside sales, print promotions, direct emails and mails, telephone selling, exhibitions and sessions, etc.
However, conventional forms of marketing are now being replaced via digital agencies using mediums in order to increase profits, brand awareness and to make an impression. Many businesses are using their websites as marketing tools to their advantage.
These websites can eventually be used for more purposes than just sales, such as:
The word SEO is becoming overrated in this eCommerce age; however if carefully implemented, it is beneficial and will gain your website a top place in Google search results. In order to attract customers and relevant audiences to your website, you need to have a strong content marketing approach.
The perception of hiring a professional for SEO is that it is costly and takes time, due to which businesses are uncertain of making that choice. However, the reality is completely opposite as it is promoting offline business with rapid outcomes, compared to the conventional marketing methods. Below mentioned are the three reasons why expert SEO is the way to go:
If you have a tremendous website with highly valuable content but you are still not getting a high number of visits; then may be its time you make use of SEO. SEO (Search Engine Optimization) is commonly used in order to increase the rate of visits on a website through the search engine results.
The main target of this process is to increase the frequency of relevant users on your website to make it stand out and gain popularity. This is done by using keywords, building links, meta-tag optimization and emphasizing on content creation. Organic SEO and Non-organic SEO are two ways by which you can increase the traffic on your site; however the Organic one has the most advantages.
Below mentioned are a few advantages of using Organic SEO which will help you decide whether you want to opt for it.
Making a website is not a big deal but getting it noticed among hundreds and thousands is what counts. You may have the best content on your site but if it doesn’t get the right traffic and presence, all your efforts will go south.
WordPress has been around for more than a decade now and is widely used in improving websites and web presence by most bloggers and business owners. The things that attract users towards this CMS is that it is completely free, easy to use and manageable. A data revealed that around 600 million websites make use of WordPress. With numerous tools, plug-ins and themes that make your website look creative, it also has features which will get your website recognized and known, some of which are discussed below.
SEO or Search Engine Optimisation is more than just increasing traffic to sell products or promote a brand online. It’s actually a science and has a lot to do with how your website is perceived by casual visitors and consumers alike. Of course, this is not the only solution for getting traffic, but it has proven to be the most effective one by far.
Say for example your website ends up attracting users from another site that has content similar to yours. Those users are actually attracted to it because they think they will get similar and more informative content from your website as well, which may not be the case. In other words, even if they do not like what they find, chances are they will bail and may never come back either.
SEO’s Role in Web Design
This is one of the reasons why SEO and web design have to go hand in hand in order to attract modern day users. Unfortunately, many businesses forgo this stage when they get their websites updated or designed, not knowing that effective SEO practices can actually boost their site’s ranking. Making a website look ‘trendy’ by filling it with unnecessary technology will only make it more cumbersome to navigate and slow down browsing at the same time, two things which can kill your web presence easily. In fact, it can even slow down or block a search engine that is trying to access it!
However, by incorporating effective SEO practices in your content, you can attract those search engines and thus more traffic easily. This goes beyond just linking to sites that have similar content; ease of navigation, the technology you utilize as well as your site’s architecture will determine how far your web presence goes online.
Brand awareness plays an important role in any business because awareness of a product determines its performance and marketing success. Over time, it increases the presence of your goods and services and hence, boosts your sales. Hence, every business needs brand recognition to survive. Even if you manufacture top notch products and services, but without brand recognition, it will negatively affect your business and will not earn you loyal consumers.
WordPress can help you build websites which will contribute to the recognition of your brand with its following features: