Digital marketing, including things like search engine marketing, social media marketing and email marketing, is extremely important if you want to become successful in the online space. In the past, anyone with a half-decent website and a willingness to work could make a decent amount of money online without too much trouble. However, this has changed in the past decade or so, as the internet has expanded exponentially – to over 650 million websites – and everyone has tried to take their slice of the digital pie.
This means that, if you are serious about becoming a successful online business person in the modern world, you need to learn how to use digital marketing. One of the most cost-effective ways to increase your online presence using digital marketing is via social media marketing (SMM). Platforms like YouTube are often overlooked when it comes to SMM, but they can actually be extremely effective.
Below are our top 5 tips for growing your online business using YouTube:
Create a dedicated business channel:
First off, it is important to realise that you need to create your own dedicated business channel on YouTube. Don’t try and promote your business via your personal channel or some other channel, as this is unprofessional, and will be seen as such by potential clients.
Upload a business introduction:
Unless you already have an established YouTube channel which your business has been operating through for some time, you should consider uploading a business introduction video. Include information about who you are, what you do and why you believe that you are good at what you do. Remember to link to this from your main business website.
Oops… Watch What You Say – The Dangers of Online Posts We live in a mobile society dominated by the Internet and all that it provides. One particular hotspot is celebrity posts in various forms of social medial. Typos, nipples, even misspelling can draw the ire or ridicule of millions and put people in the position of needing good commercial lawyers.
Debra Messing recently tweeted about gun violence while wearing a t-shirt with text that read: “Under the Gun.” Kim Kardashian, a world renowned fashion icon misspelled the name of one of the most famous designers in the world – Giorgio Armani.
Not only do celebrities embarrass themselves writing about their lives, they also tend to flub when it comes to promoting products. Scott Disick recently pasted manufacturer instructions for a protein shake into an Instagram post and Rito Ora promised to “drop” her new single if her tweet got 100,000 retweets (she deleted the post after it only got 2,000).
According to Lawyers Perth, even if celebrities are making mistakes online, far more troublesome activity is happening in the world of ecommerce. We live in an era where buying decisions are dominated by what we find on the Internet. A few telling statistics paint a vivid picture: Half of adults under 50 routinely check online reviews before buying new items and a full 38% of adults consider online customer comments second only to price in importance.
There are other factors contribute to making a company’s web presence extremely important. Websites remain in existence forever. How many of us still have a Myspace account from years ago we haven’t deleted? The truth is, once someone posts a negative review it can persist for years, if not decades.
Businesses no longer have only their brick and mortar security to worry about. Their presence online as well as local and cloud-based data are all at risk. The news seems constantly filled with stories of data breaches, ransomware crimes, and hacking that has brought some companies to their knees. It’s a criminal lawyers dream.
It’s no wonder that cyber-crime is at the top of the list of concerns most corporate boards are facing. Even well prepared sophisticated companies have found chinks in their armor. Below are five of the cyber-crime threats to face companies in 2018.
The Hoard Is Growing
The sheer quantity of cyber-criminals will continue to grow in 2018. Why? Because the technology enabling these people is becoming easier to learn, access, and deploy. In years gone by you’ve needed to be a computer genius to even contemplate running a hack, but today that landscape has changed forever. Today limited technical knowledge is required to launch sophisticated viruses. And the press isn’t helping. Every time a cyber-crime is publicized hackers take notice and redouble their efforts. For example, many news outlets reported that ransomware was a billion dollar industry in 2017; how could any reasonable hacker resist such a juicy honey pot?
Are You An Unknowing Cryptominer?
According to Criminal Lawyers Adelaide, Crypto currencies such as Bitcoin require vast amounts of computer power to “mine” and with limited resources hackers have become proficient at hijacking individual and company computers to do their mining for them. Countless corporations have fallen victim unknowingly to this form of “cryptojacking”. Unbeknownst to them, their internal computer networks have been working for another master, the cryptojacker who’s taken over and using their machines to mine for gold.
When it comes to accounting and bookkeeping, it is very easy to make mistakes, especially if you aren’t very experienced. Unfortunately, even small mistakes can have big consequences when it comes to tax time, and the Australian Tax Office (ATO) won’t hesitate in penalising you.
It is therefore very important to make sure that you do everything in your power to follow the Australian tax rules, even if they seem complicated. There are a lot of different ways that you can do this. Four of the simplest things that you can do to make sure you are keeping up with your tax obligations include:
Use an accountant!
If you are a new business owner or you don’t really understand what is required of you when it comes to keeping records for tax time, then you should consider at least speaking to an accountant. A decent accountant will know the Australian taxation system back to front, and they should be able to make sure that you don’t make any mistakes. If you are somewhat short on money and don’t think that you can afford to employ an accountant regularly, then at least speak to one once or twice to give you an idea of what you need to do.
When any business starts to think about its corporate branding, it must first understand what exactly makes a branding strategy successful. This applies whether that business is new or an existing one that needs to overhaul its brand.
Successful branding of a company helps everyone involved with it to have greater confidence in its products and services. This confidence should be felt throughout the business, from the CEO, the management, the staff and crucially the customers of that business. With confidence being an intangible, it is difficult to measure the level that exists in relation to a business. Discussions with staff and their feedback will give some indication internally of how confident they are in the business they work for, and how much the brand helps that.
There are many agreements needed in business. In fact, commercial lawyers would tell you that almost every contract is an agreement of some kind and all are important parts of running a business. But when it comes to the Buy Sell Agreement, some businesses don’t have one and this can really complicate matters. What is a Buy Sell Agreement?
It is a document that details what will happen should one partner suddenly die or be incapacitated. Other names for the document are Business Succession Agreement and Business Will. Having it in place will enable the business to continue running smoothly when and if a partner dies or has a stroke so that they are mentally incapacitated.
Having this document means the partners have agreed to buy out the share of the person who has died or become incapacitated. The funds that are paid will go to the family of the deceased and can really help them in their time of need. However, they may go to another person that is specified in the document.
When buying a property, few people fully understand every aspect of the contract, partly due to the terms that are used in it. This is why it is essential to have your property lawyers go over the contract and explain everything to you. Even then, they may miss something thinking it is obvious because they are used to it, whereas to the first home buyer especially, it may not be the least bit obvious.
One term that may seem obvious when given due consideration is often missed in amongst all the other terms and that is buying “as inspected’. If the term is hidden amongst a lot of other jargon it can be less than clear – or people just don’t think about it. Even if they realise it means that the property they purchase will be in the same condition it was when they inspected it, they may not realise what the ramifications are.
The advent of the Internet has allowed many people to start up business buying and selling. These people are often not trained in business, so don’t know all the laws that govern them. Without commercial lawyers to help them they can easily break a consumer law without realising it, but ignorance is not considered an excuse, so they may still find themselves in trouble.
Since many of those Internet businesses are to do with selling goods of some kind to the public, here are 7 tips on Australian Consumer Law (ACL) that you may not have known, if you are a new start-up business.
If a customer finds a small defect or flaw in the good they purchased, they can ask for a refund, repair or replacement. Most will want the former, but in fact, your customer must accept the free repair if it is offered to them. It is only if the flaw makes the product dangerous or unsafe, if the product is different from what was advertised or displayed, if the product can’t be fixed easily or if the person would not have bought the product had they known about it, that your business must replace or refund it.
Any financial planner will tell you that to start up a business, you need to draw up a business plan. But as important as the plan is, it is the financial section of it that is the most important. Without this section, all the rest is basically just a concept – an idea. Without the financial planning – that includes estimates of cost and income, no lender of finance will be interested in offering you a loan.
People with a dream of starting up their own business are often more interested in the other parts of the plan. Where their business will be located, what kind of tools and equipment they will need and even what colour scheme the place will have. These things are of great importance to the prospective business owner, but not to the bank manager. A financial advisor is the best person to help you with the financial part of your business plan, so lenders can see it is going to be a viable business; one that won’t go broke in the first year.
Being well groomed encompasses many different things from hair and nail care to dressing neatly and appropriately for your business. It can even include such things as botox. When a person takes care with their appearance it can make a great deal of difference to their prospects in business.
Whether you are in management or just starting to climb the corporate ladder, your looks play an important role in how you are perceived. It may be unfair to judge a book by it’s cover, but that is what happens in life in general and more particularly, in business. For instance, if you present to an interview wearing dirty clothing and with your hair a mess, you may as well forget any chance of getting the job, the raise or whatever it was you hoped for.
Once your website is designed, it is time to think about your website marketing. After the website design stage, your focus should be on how you are going to get people to view your existing (or new) website. Social media marketing is something that many businesses do. It helps them to brand their business and get it out there in the public eye. It establishes a more personal connection between the business and prospective customers – warming them up to make that purchase and talk to their friends about it.
However, there are some mistakes that can easily be made that can hurt your company badly. Since a good reputation is an essential in business, you need to know what they are so you can avoid them. Here are some of them.
Building your website is the easy part; getting it out there in front of the eyes of the people who you want to see it is the most difficult challenge facing any webmaster or small business owner today. There is now so much competition and so many websites vying for the short attention span of a global audience that knowing what tricks you can use can seem extremely daunting. It’s true, big web marketing and promotion budgets often result in more visitors. But what do you do if you simply cannot compete with the big guns in your industry? It certainly does not mean giving up. Using some imagination and creativity can however give you the breakthrough you need to get eyes to your website, and turn those visitors into customers.
Thankfully there are now more opportunities than ever to promote a website on a small budget. With the growing popularity of social media, whereby anyone is able to reach an audience for little or no cost, the chance of being able to promote yourself to a huge worldwide audience has never been better. This still means having to be creative in order to stand out from the crowd, but with such a large potential audience at your fingertips, it is an exciting time to be involved in website marketing. Using Facebook, Twitter, Youtube, Google Plus and other social websites, you can build a following and create unique promotional plans to attract the attention of potential customers and fans.
Businesses and service providers are aware that currently customers are more likely to use mobile devices and gadgets at a high rate. This has led companies to rush up their services to match up to the consumer demand for services that are available round the clock.
The conventional rules are changing for better. Fresh service expectation, communication and potential capacity marks the departure of ‘flash memory’ and welcomes the ‘flash storage’. A huge number of customers are adopting mobility and Flash Storage is playing a significant role in this mobile revolution by allowing slim smart gadgets to offer bulk services. Customers demand for highly developed, refined and responsive services have led to the rush in the technology developments. A mobile app offering awful experience supremely affects the brand and the business. A customer won’t wait for the app to get better, rather would switch to a better competent app immediately.
Businesses are facing complex storage demands. All the information that is being produced is shifting to the cloud, which calls for storage virtualization. To manage this difficult requirement efficiently, enterprises should majorly concentrate upon customer’s privacy and data security. A present expectation is the guarantee that serious customer and company details will be safe and conveniently accessible. This has to be readily fulfilled.
Flash storage supports the digital business era and works to convert enterprise platforms into proficient and high-performing engines. Flash storage doesn’t have moving parts. It uses sophisticated chip technology which makes it quicker, stronger, dependable and efficient.
In the last few years, mobile marketing has been flourishing and rising speedily as the use of smartphones has increased. People want to access everything on their cellphones and tablets because of which, the need for a responsive web design has ascended. This web design gives optimum experience to the users on their phones, while meeting their demands. It also helps business owners in expanding their businesses and reaching out to a larger audience.
The survival of eCommerce business rests on an effective digital marketing strategy centered around lead generation strategy. Competing with big and established online brands is no walk in the park. In order to beat the online juggernauts, start-up eCommerce business have to plan out effective online marketing strategy to funnel maximum number of qualified leads to the site.
Here we will reveal effective lead generation ideas that that will help start-up firms to take business profits to a whole new level.
Embrace Social Media Marketing
Online social media sites like Facebook, Twitter, LinkedIn, Google+ and others have blossomed in the past few years connecting billions of people all around the world with each other. Social media sites represent a gold mine for eCommerce companies that they can exploit to boost their online presence.
Social media marketing is the most economical way to build and maintain an online presence. Posting related content can act like a snowball in maximizing online presence. Posts about products, services, events, staff members and others will help in connecting with the online social media ‘fans’. When the fans like or share the post, it will show in the feeds of people in their social circle. As a result the eCommerce site will be able to attract great number of online visitors that will take the profit of the company to the next level.
If you run a business that wants to become an online success story, then you have to make Google AdWords your best friend. By definition, Google AdWords is a comprehensive online advertising tool/service that allows people to display ad copies to users. In other words, it makes marketing much easier than it has ever been, especially when it comes to targeted audiences.
Google AdWords marketing enables advertisers, marketers, and websites to get measurable results from their ad campaigns, and is integrated seamlessly with the search engine. What makes it practical is the fact that unlike television ads and industry directories, it helps you get measurable results that can further improve your ad campaigns in the future.
If you thought designing a logo was simple, then think again. Think about what type of business you want to become in the foreseeable future and how important the logo is in creating the brand appeal that it needs. Now that you have, you will likely want to spend more time designing a logo that resonates with the vision and branding prospects of your company.
Logo designers are always in demand since a good logo is the first good impression potential consumers have about a company. It impacts the brand perception and plays a passive yet important role in the buying decision. Let’s take a look at some tips to help you create a killer logo that makes your business a brand!
When it comes to online marketing, a crucial aspect for the imminent success of a website, business, or ecommerce store is the SEO strategy. Search Engine Optimization (SEO) is basically the actions and steps that improve the visibility of a web page or website in the search engine’s unpaid results. This is also known as organic or natural SEO.
SEO not only incorporates technical elements, but creative elements as well, that improve search engine ranking, boost traffic, and drive awareness. Let’s take a look at some of the ways SEO helps drive business success on the internet that can translate to real time growth!
What is the most important thing to do when you start your own business? Designing your own brand, of course! Whether you are thinking of starting your own entrepreneurial venture, or just want to rebrand it, make sure that you do it in the right way to save further efforts in the future, and make a lasting impact on the target market the very first time!
Your brand is the identity that your business carries with it, into the market. A weak brand image can cost you, even if your product offerings are of high quality. It is all about perceptions. If your company has a sound and effective branding, then you have already cleared the first step to success. But if you lack this vital feature, then all the positive qualities of your business won’t hold any value in the eyes of your customers. Such is the power of branding.
In the past, traditional marketing methods were used, where businesses tried to reach broader audiences and only a small chunk of them would answer back. These methods included inside sales, print promotions, direct emails and mails, telephone selling, exhibitions and sessions, etc.
However, conventional forms of marketing are now being replaced via digital agencies using mediums in order to increase profits, brand awareness and to make an impression. Many businesses are using their websites as marketing tools to their advantage.
These websites can eventually be used for more purposes than just sales, such as:
Doing business online is becoming a norm, and every day, a lot of companies are turning towards e-commerce. As such, increasing traffic on the website is everyone’s concern and, with that comes the importance of converting the browsing audience into the buying ones, in order to increase sales. A survey by Shop.org stated that on average, only 3% of the browsers are buyers.
Below are the simple rules of thumb to follow to increase your buyers:
Earning profit through your landing page is the most important goal of marketing. It will increase the flow of users and signups, which will be profitable for you if you are able to reach the target audience through it. However, creating such a landing page takes time and proper planning; hence, a lot of minor details matter.
To earn profits, you need to focus of increasing subscriptions and reducing the bounce rate. The following modifications are needed on your landing page if it is not helping you generate revenue.
Setting Up Landing Pages To Convert Traffic
Bounce rates on landing pages increase when the ad targeting, i.e. ads through which the visitors are coming through, are not relevant to your website. Therefore, it is essential to review all the advertisement campaigns and your target audience. This will attract interested audiences towards your business, reduce the bounce rate, and increase your profits. Read more: How to lower your bounce rate
The word SEO is becoming overrated in this eCommerce age; however if carefully implemented, it is beneficial and will gain your website a top place in Google search results. In order to attract customers and relevant audiences to your website, you need to have a strong content marketing approach.
The perception of hiring a professional for SEO is that it is costly and takes time, due to which businesses are uncertain of making that choice. However, the reality is completely opposite as it is promoting offline business with rapid outcomes, compared to the conventional marketing methods. Below mentioned are the three reasons why expert SEO is the way to go:
If you have a tremendous website with highly valuable content but you are still not getting a high number of visits; then may be its time you make use of SEO. SEO (Search Engine Optimization) is commonly used in order to increase the rate of visits on a website through the search engine results.
The main target of this process is to increase the frequency of relevant users on your website to make it stand out and gain popularity. This is done by using keywords, building links, meta-tag optimization and emphasizing on content creation. Organic SEO and Non-organic SEO are two ways by which you can increase the traffic on your site; however the Organic one has the most advantages.
Below mentioned are a few advantages of using Organic SEO which will help you decide whether you want to opt for it.
A brand is something that sells itself. It is the personality of a company which the consumers perceive. Just as a brand represents a company’s personality, a logo denotes a company’s face. Although you cannot control the perception of the consumers, you can determine what they see as the face of the company.
Here are the reasons why Logo Design should always be creative:
Making a website is not a big deal but getting it noticed among hundreds and thousands is what counts. You may have the best content on your site but if it doesn’t get the right traffic and presence, all your efforts will go south.
WordPress has been around for more than a decade now and is widely used in improving websites and web presence by most bloggers and business owners. The things that attract users towards this CMS is that it is completely free, easy to use and manageable. A data revealed that around 600 million websites make use of WordPress. With numerous tools, plug-ins and themes that make your website look creative, it also has features which will get your website recognized and known, some of which are discussed below.
Developing a website is an easy task these days because of the technological advancements. However, to build an outstanding web design, many different features are to be considered. Usability is what enhances the website performance as it makes it easier for the visitors to get the information they require in no time. There are a lot of factors that contribute in making a web design good enough to stand out. These minor details should not be overlooked.
Is making a website and uploading a blog post on it, enough to make it successful? What factors will tell us whether a website is achieving its target or not? Here, Google Analytics come into play to determine the success rate of your website. These are responsible for tracking the website and generating reports on page views. To start the tracking of page views, a code has to be placed on the page. This setting up of the Google Analytics is vital because it collects data according to the date.
The Google Analytics application will facilitate you in determining your development towards your goal which will later help you in making decisions to improve your business. The steps involved in understanding a website’s success by Google Analytics are as follows:
With modern advancements, all the dealings are being done through the Internet and eCommerce is now a common concept. Thus, security of online data is becoming more challenging. As a result, businesses are shifting towards sites that have secure hosts. In short, the value of privacy is increasing and people are ready to invest in it as well.
SEO or Search Engine Optimisation is more than just increasing traffic to sell products or promote a brand online. It’s actually a science and has a lot to do with how your website is perceived by casual visitors and consumers alike. Of course, this is not the only solution for getting traffic, but it has proven to be the most effective one by far.
Say for example your website ends up attracting users from another site that has content similar to yours. Those users are actually attracted to it because they think they will get similar and more informative content from your website as well, which may not be the case. In other words, even if they do not like what they find, chances are they will bail and may never come back either.
SEO’s Role in Web Design
This is one of the reasons why SEO and web design have to go hand in hand in order to attract modern day users. Unfortunately, many businesses forgo this stage when they get their websites updated or designed, not knowing that effective SEO practices can actually boost their site’s ranking. Making a website look ‘trendy’ by filling it with unnecessary technology will only make it more cumbersome to navigate and slow down browsing at the same time, two things which can kill your web presence easily. In fact, it can even slow down or block a search engine that is trying to access it!
However, by incorporating effective SEO practices in your content, you can attract those search engines and thus more traffic easily. This goes beyond just linking to sites that have similar content; ease of navigation, the technology you utilize as well as your site’s architecture will determine how far your web presence goes online.
Brand awareness plays an important role in any business because awareness of a product determines its performance and marketing success. Over time, it increases the presence of your goods and services and hence, boosts your sales. Hence, every business needs brand recognition to survive. Even if you manufacture top notch products and services, but without brand recognition, it will negatively affect your business and will not earn you loyal consumers.
WordPress can help you build websites which will contribute to the recognition of your brand with its following features:
Whether you own a brand-centric eCommerce store or just a small shop on Etsy selling homemade items, you will always try to convert as many browsers into buyers as possible, right? That is basically the lifeline for your business and the easier you make their shopping experience, the more they will want to click on that checkout button.
Of course, if they abandon their shopping carts midway, then you won’t experience the profits you need. Since your success will depend on how engaged your browsers are in your website, you have to make sure that they remain interested till they actually turn into buyers and beyond. The following are a few secrets on how you can increase those chances:
When the question of choosing a CMS arises, there are plenty to select from the pool. However, as each has its unique features, it also depends on what purpose they are being used for. Some are easier to install and have free features whereas for others, you have to pay additional costs.
Content Management Systems are generally used to manage content on the website. There are two main components of CMS:
The former facilitates those who don’t have knowledge of HTML, in administrating, changing, and eliminating content, without assistance from the website. The latter assembles information which is updated on the website. Other features in the CMS differ, depending on the type of CMS but common features include publishing on web, managing format, controlling revision, and cataloging, exploring and recovering. Here are the CMS that work for a large number of users:
Let’s face it, if you don’t have a responsive web design then your website might as well be invisible online! A responsive web design has become a standard in eCommerce due to the rapidly shifting perception of consumers and their increasing dependence on smart technology.
This also includes current workflows which call for web designs that are as pleasing to the eye as they are easy to use. The good news is that all of this is possible with a single trick: using percentages instead of pixels to measure page size for the following:
Importance of mobile-friendly web design is increasing as people are getting involved in marketing their business. The reason behind is that these web designs get greater viewers and produce more sales. Like in past, Google has again startled webmasters, marketers, and business owners. A new update is added by Google and it affects your website ranking. If your web design is mobile-friendly then you don’t have to worry. But if your web design is built in a way that it is non-responsive i.e. not mobile friendly then it is time you change it to a responsive design.
Branding comprises of more than just a logo but a logo does act as a communicating tool for your business. It helps the brand to stand out and induce an emotional reaction among the public. A lot of brands do not consider logo as an important marketing strategy but it does play an equal role in the accomplishment of a business as any other factor.
As a human being, we are all shallow creatures. We mostly go for what apparently looks good. You may be selling the best product ever created but if it is not in a fancy packaging and adequately designed, it won’t be liked by the general public. That is where the logo acts as a means to sell off the ‘already remarkable product’.
As Australia is witnessing a boom in the ecommerce industry, whether you are just starting the business with a new brand, or whether you’ve been a retailer but are now taking your business online; you need be aware of the legal issues that surround ecommerce. There is no doubt that ecommerce has an exciting rate of success and growth, and it offers a great future for your business. However, playing by the rules will just make things safer.
While there are many advantages of ecommerce, the complex legal issues can make your ride to success a bumpy one and have you calling in commercial lawyers to help you. Different countries have different rules; which is why, as a business in Australia; it is important for you to know what to expect and what applies. Keep in mind that the law is fluid, which means that it is subject to change with time. Therefore, you must remain up-to-date all the time so that you can continue to reap the fruits of success.
To know if you can conduct electronic business in different parts of Australia, check the legislation regarding electronic transactions in the following territories:
Australian Capital Territory
New South Wales
First off, prepare to take the necessary steps to ensure that everything you do meets the officially permitted requirements for establishing and running online businesses in Australia. If necessary, talk to good lawyers for professional legal advice and prepare accordingly. Here are some simple details to point you in the right direction:
The advance of internet technologies in the 21st century has changed the way business is conducted. With just a few clicks of the buttons, individuals can order products ranging from common household items to expensive electronic goods. The internet in a way has become a global marketplace that transcends boundaries allowing companies to offer goods to customers located anywhere in the world.
During the last few years, eCommerce has exploded in popularity in Australia. The country scores 4.5 on the Borderfree Index that offers attractive cross border market for online retailers. Demand for online consumer goods have been on the rise in the country due to increasing disposable incomes and low unemployment rates. Here we will take a look at some of the reasons Australia presents a gold mine for eCommerce start-up firms in earning above average profit on investment.
Your business logo is your recognizable symbol in the market. It is a shape, a collection of colors and images that your target market comes to associate with you. That is why the logo of a company is mostly trademarked, and is completely unique from the others.
No two brands from the same sector will have a same logo, just as no two human beings have the same DNA. Your business logo is the identity of your company, and if you want everyone, especially your customers to recognize it from among hundreds of others, then you need to brand it well.