Imagine if the only way to advertise your business was physical billboards unless you big enough to afford tv or radio commercials. When you were trying to figure out where you wanted to advertise, you and your team would pretty quickly realise that the best place to put your billboard would be right next to the busiest road you could find, so that the most people would see your message.
Well, when it comes to the large, growing and increasingly confusing world of internet advertising, that simple example seems a little hard to relate to. Should you spend a truckload on SEO? Or maybe paid social media advertising is the place to be. Or perhaps a mix between the two above and ‘influencer marketing’.
Stop, Back to Basics
But despite all that apparent confusion, the lesson from the first simplified example still applies. You want to advertise on the ‘busiest road’ so that the most potential customers and clients see your messages.
And online, there is one road that has 259,000,000 unique visitors and 4.8 billion interactions on it. Daily. That’s Google.