The survival of eCommerce business rests on an effective digital marketing strategy centered around lead generation strategy. Competing with big and established online brands is no walk in the park. In order to beat the online juggernauts, start-up eCommerce business have to plan out effective online marketing strategy to funnel maximum number of qualified leads to the site.
Here we will reveal effective lead generation ideas that that will help start-up firms to take business profits to a whole new level.
Embrace Social Media Marketing
Online social media sites like Facebook, Twitter, LinkedIn, Google+ and others have blossomed in the past few years connecting billions of people all around the world with each other. Social media sites represent a gold mine for eCommerce companies that they can exploit to boost their online presence.
Social media marketing is the most economical way to build and maintain an online presence. Posting related content can act like a snowball in maximizing online presence. Posts about products, services, events, staff members and others will help in connecting with the online social media ‘fans’. When the fans like or share the post, it will show in the feeds of people in their social circle. As a result the eCommerce site will be able to attract great number of online visitors that will take the profit of the company to the next level.
Offer Special Deals and Discounts
One effective way of converting eCommerce leads into customers is by capturing online visitors’ phone number or email. Offering special deals and discounts to first time registrants can help in getting contact details of the online visitors. The contact details obtained in this way can be passed to the customer relationship team who will then take on the task of converting the leads into customers.
Associate with a Social Cause
Another way start-up firms can generate leads is through associating with a social cause. Everyone likes to contribute in the betterment of society in some way. Associating with cause such as reducing carbon footprint from the environment , ending poverty, and other social welfare causes will touch the customers hearts.
Target Mobile Users
Increasing number of people today use mobile devices such as smartphones, tablets, and iPads to connect to the internet. Therefore, eCommerce companies need to optimize their sites for mobile. Optimizing the site for mobile is not that hard. A professional webmaster can easily optimize an existing site for mobile within a matter of minutes. Apart from optimizing the site for mobile, online companies should also target mobile users using ads that show in the mobile apps and browsers. This will allow them to capture maximum leads for their eCommerce site.
On a final note, start-up eCommerce firms need to recognize the fact that they are playing on an extremely competitive ground. There are thousands of firms operating in the digital highway that offer somewhat the same products and services at competitive prices. In order to stay on top of the competition, eCommerce firms need to implement effective lead generation strategies that attract qualified leads to the site. In other words, they need to become the master of digital marketing and generating leads.