Once your website is designed, it is time to think about your website marketing. After the website design stage, your focus should be on how you are going to get people to view your existing (or new) website. Social media marketing is something that many businesses do. It helps them to brand their business and get it out there in the public eye. It establishes a more personal connection between the business and prospective customers – warming them up to make that purchase and talk to their friends about it.
However, there are some mistakes that can easily be made that can hurt your company badly. Since a good reputation is an essential in business, you need to know what they are so you can avoid them. Here are some of them.
- Businesses go after ‘Likes’ especially on places such as Facebook. Sometimes they do it by using a controversial headline that has nothing to do with the business or the product they are selling. They may get many likes or tweets about it, but it does nothing for their business and genuine potential customers will not be fooled, knowing why you have done it. The main result will be that people who could have been loyal customers will be turned off.
- Similarly, you can actually buy likes and followers. You may think this is a good idea in theory, but in reality it is not. Such people will have little or no interest in you or your product and so will not interact in any way with you. The idea of getting genuine likes and follows is so that people will spread the word about your product.