When it comes to accounting and bookkeeping, it is very easy to make mistakes, especially if you aren’t very experienced. Unfortunately, even small mistakes can have big consequences when it comes to tax time, and the Australian Tax Office (ATO) won’t hesitate in penalising you.
It is therefore very important to make sure that you do everything in your power to follow the Australian tax rules, even if they seem complicated. There are a lot of different ways that you can do this. Four of the simplest things that you can do to make sure you are keeping up with your tax obligations include:
Use an accountant!
If you are a new business owner or you don’t really understand what is required of you when it comes to keeping records for tax time, then you should consider at least speaking to an accountant. A decent accountant will know the Australian taxation system back to front, and they should be able to make sure that you don’t make any mistakes. If you are somewhat short on money and don’t think that you can afford to employ an accountant regularly, then at least speak to one once or twice to give you an idea of what you need to do.
Any financial planner will tell you that to start up a business, you need to draw up a business plan. But as important as the plan is, it is the financial section of it that is the most important. Without this section, all the rest is basically just a concept – an idea. Without the financial planning – that includes estimates of cost and income, no lender of finance will be interested in offering you a loan.
People with a dream of starting up their own business are often more interested in the other parts of the plan. Where their business will be located, what kind of tools and equipment they will need and even what colour scheme the place will have. These things are of great importance to the prospective business owner, but not to the bank manager. A financial advisor is the best person to help you with the financial part of your business plan, so lenders can see it is going to be a viable business; one that won’t go broke in the first year.
Building your website is the easy part; getting it out there in front of the eyes of the people who you want to see it is the most difficult challenge facing any webmaster or small business owner today. There is now so much competition and so many websites vying for the short attention span of a global audience that knowing what tricks you can use can seem extremely daunting. It’s true, big web marketing and promotion budgets often result in more visitors. But what do you do if you simply cannot compete with the big guns in your industry? It certainly does not mean giving up. Using some imagination and creativity can however give you the breakthrough you need to get eyes to your website, and turn those visitors into customers.
Thankfully there are now more opportunities than ever to promote a website on a small budget. With the growing popularity of social media, whereby anyone is able to reach an audience for little or no cost, the chance of being able to promote yourself to a huge worldwide audience has never been better. This still means having to be creative in order to stand out from the crowd, but with such a large potential audience at your fingertips, it is an exciting time to be involved in website marketing. Using Facebook, Twitter, Youtube, Google Plus and other social websites, you can build a following and create unique promotional plans to attract the attention of potential customers and fans.
Businesses and service providers are aware that currently customers are more likely to use mobile devices and gadgets at a high rate. This has led companies to rush up their services to match up to the consumer demand for services that are available round the clock.
The conventional rules are changing for better. Fresh service expectation, communication and potential capacity marks the departure of ‘flash memory’ and welcomes the ‘flash storage’. A huge number of customers are adopting mobility and Flash Storage is playing a significant role in this mobile revolution by allowing slim smart gadgets to offer bulk services. Customers demand for highly developed, refined and responsive services have led to the rush in the technology developments. A mobile app offering awful experience supremely affects the brand and the business. A customer won’t wait for the app to get better, rather would switch to a better competent app immediately.
Businesses are facing complex storage demands. All the information that is being produced is shifting to the cloud, which calls for storage virtualization. To manage this difficult requirement efficiently, enterprises should majorly concentrate upon customer’s privacy and data security. A present expectation is the guarantee that serious customer and company details will be safe and conveniently accessible. This has to be readily fulfilled.
Flash storage supports the digital business era and works to convert enterprise platforms into proficient and high-performing engines. Flash storage doesn’t have moving parts. It uses sophisticated chip technology which makes it quicker, stronger, dependable and efficient.
If you run a business that wants to become an online success story, then you have to make Google AdWords your best friend. By definition, Google AdWords is a comprehensive online advertising tool/service that allows people to display ad copies to users. In other words, it makes marketing much easier than it has ever been, especially when it comes to targeted audiences.
Google AdWords marketing enables advertisers, marketers, and websites to get measurable results from their ad campaigns, and is integrated seamlessly with the search engine. What makes it practical is the fact that unlike television ads and industry directories, it helps you get measurable results that can further improve your ad campaigns in the future.
When it comes to online marketing, a crucial aspect for the imminent success of a website, business, or ecommerce store is the SEO strategy. Search Engine Optimization (SEO) is basically the actions and steps that improve the visibility of a web page or website in the search engine’s unpaid results. This is also known as organic or natural SEO.
SEO not only incorporates technical elements, but creative elements as well, that improve search engine ranking, boost traffic, and drive awareness. Let’s take a look at some of the ways SEO helps drive business success on the internet that can translate to real time growth!
In the past, traditional marketing methods were used, where businesses tried to reach broader audiences and only a small chunk of them would answer back. These methods included inside sales, print promotions, direct emails and mails, telephone selling, exhibitions and sessions, etc.
However, conventional forms of marketing are now being replaced via digital agencies using mediums in order to increase profits, brand awareness and to make an impression. Many businesses are using their websites as marketing tools to their advantage.
These websites can eventually be used for more purposes than just sales, such as:
Doing business online is becoming a norm, and every day, a lot of companies are turning towards e-commerce. As such, increasing traffic on the website is everyone’s concern and, with that comes the importance of converting the browsing audience into the buying ones, in order to increase sales. A survey by Shop.org stated that on average, only 3% of the browsers are buyers.
Below are the simple rules of thumb to follow to increase your buyers:
Earning profit through your landing page is the most important goal of marketing. It will increase the flow of users and signups, which will be profitable for you if you are able to reach the target audience through it. However, creating such a landing page takes time and proper planning; hence, a lot of minor details matter.
To earn profits, you need to focus of increasing subscriptions and reducing the bounce rate. The following modifications are needed on your landing page if it is not helping you generate revenue.
Setting Up Landing Pages To Convert Traffic
Bounce rates on landing pages increase when the ad targeting, i.e. ads through which the visitors are coming through, are not relevant to your website. Therefore, it is essential to review all the advertisement campaigns and your target audience. This will attract interested audiences towards your business, reduce the bounce rate, and increase your profits. Read more: How to lower your bounce rate
Is making a website and uploading a blog post on it, enough to make it successful? What factors will tell us whether a website is achieving its target or not? Here, Google Analytics come into play to determine the success rate of your website. These are responsible for tracking the website and generating reports on page views. To start the tracking of page views, a code has to be placed on the page. This setting up of the Google Analytics is vital because it collects data according to the date.
The Google Analytics application will facilitate you in determining your development towards your goal which will later help you in making decisions to improve your business. The steps involved in understanding a website’s success by Google Analytics are as follows:
SEO or Search Engine Optimisation is more than just increasing traffic to sell products or promote a brand online. It’s actually a science and has a lot to do with how your website is perceived by casual visitors and consumers alike. Of course, this is not the only solution for getting traffic, but it has proven to be the most effective one by far.
Say for example your website ends up attracting users from another site that has content similar to yours. Those users are actually attracted to it because they think they will get similar and more informative content from your website as well, which may not be the case. In other words, even if they do not like what they find, chances are they will bail and may never come back either.
SEO’s Role in Web Design
This is one of the reasons why SEO and web design have to go hand in hand in order to attract modern day users. Unfortunately, many businesses forgo this stage when they get their websites updated or designed, not knowing that effective SEO practices can actually boost their site’s ranking. Making a website look ‘trendy’ by filling it with unnecessary technology will only make it more cumbersome to navigate and slow down browsing at the same time, two things which can kill your web presence easily. In fact, it can even slow down or block a search engine that is trying to access it!
However, by incorporating effective SEO practices in your content, you can attract those search engines and thus more traffic easily. This goes beyond just linking to sites that have similar content; ease of navigation, the technology you utilize as well as your site’s architecture will determine how far your web presence goes online.
As Australia is witnessing a boom in the ecommerce industry, whether you are just starting the business with a new brand, or whether you’ve been a retailer but are now taking your business online; you need be aware of the legal issues that surround ecommerce. There is no doubt that ecommerce has an exciting rate of success and growth, and it offers a great future for your business. However, playing by the rules will just make things safer.
While there are many advantages of ecommerce, the complex legal issues can make your ride to success a bumpy one and have you calling in commercial lawyers to help you. Different countries have different rules; which is why, as a business in Australia; it is important for you to know what to expect and what applies. Keep in mind that the law is fluid, which means that it is subject to change with time. Therefore, you must remain up-to-date all the time so that you can continue to reap the fruits of success.
To know if you can conduct electronic business in different parts of Australia, check the legislation regarding electronic transactions in the following territories:
Australian Capital Territory
New South Wales
First off, prepare to take the necessary steps to ensure that everything you do meets the officially permitted requirements for establishing and running online businesses in Australia. If necessary, talk to good lawyers for professional legal advice and prepare accordingly. Here are some simple details to point you in the right direction:
The advance of internet technologies in the 21st century has changed the way business is conducted. With just a few clicks of the buttons, individuals can order products ranging from common household items to expensive electronic goods. The internet in a way has become a global marketplace that transcends boundaries allowing companies to offer goods to customers located anywhere in the world.
During the last few years, eCommerce has exploded in popularity in Australia. The country scores 4.5 on the Borderfree Index that offers attractive cross border market for online retailers. Demand for online consumer goods have been on the rise in the country due to increasing disposable incomes and low unemployment rates. Here we will take a look at some of the reasons Australia presents a gold mine for eCommerce start-up firms in earning above average profit on investment.