Landscape design is a predominantly visual art, which means that it should be showcased on platforms which focus on visual content. When it comes to social media platforms, Instagram is the king of the visual. Millions of photos are shared every single day on Instagram, where they are viewed by billions of people.
As you’re probably already imagining, it’s important for a landscape design company such as Landscapes WA to create an Instagram account for business promotion. There’s plenty of reasons why you should do this, but it all comes down to one key thing: promoting your business on Instagram will lead to more followers and more people coming to you with work.
Why exactly should I use Instagram for my landscape design business?
The world is changing. People don’t look up businesses in the phone book anymore. Instead, they find them online and on social media. Creating an Instagram page for your landscape design business and showcasing some of your best work will help you attract two types of clients:
The client who’s looking for a designer – A lot of people will head to social media when they’re looking for a high quality landscape designer. If you’ve got an active Instagram page with a lot of followers, they will probably find you. Sure, they won’t all choose to work with you, but some will, especially if you can show that you do a good job.
The impulsive browser – The other type of client that you will attract from Instagram is the impulsive social media user. Imagine this – someone who has a bit of money to spend and a relatively large backyard is browsing Instagram. They come across some of your posts, and they absolutely love your work. On the spur of the moment, they decide to reach out to you and ask if you can help them redesign their outdoor areas. Winning!
What sort of content should I post to Instagram?
When you’re posting content to your business’s Instagram page it’s important to make sure that you go for quality over quantity. You need to portray yourself as one of the best designers out there, otherwise people won’t use your services. Take note of the following:
- Make sure that you take great photos rather than just good ones. Consider taking a photography class to improve your shots.
- You don’t have to post photos of all of your work. Pick your best few jobs every month and focus on them.
- Make sure that you engage with your followers and answer questions quickly and in a friendly manner.
As you can see, Instagram is a great platform for landscape designers to use to showcase their work. People throughout the world use Instagram on a daily basis. If you can post quality content and build a strong follower base, your business will certainly benefit in the long run!