Your business logo is your recognizable symbol in the market. It is a shape, a collection of colors and images that your target market comes to associate with you. That is why the logo of a company is mostly trademarked, and is completely unique from the others.
No two brands from the same sector will have a same logo, just as no two human beings have the same DNA. Your business logo is the identity of your company, and if you want everyone, especially your customers to recognize it from among hundreds of others, then you need to brand it well.
Do you know why the M of McDonalds is recognized all over the world? Why the logo has earned a global reputation for being the trademark symbol of McDonalds?
Furthermore, why is it that when you see a green W shaped in a curvy way and also presenting the image of a green apple, that you come to think of Woolworths? It is because the company has branded their product in such a way so as to have their logo recognized everywhere. In truth, their logo symbolizes healthy living and fresh food, and the green apple in the logo says it all!
The question that comes to mind now, is that why are some logos recognized by all, while others are invisible? The answer is that some logos are designed and branded in the ideal way, while others lack that professional finesse. Do you want to know how to brand your company logo? Here are a few tips you need to keep in mind;
If you thought designing a logo was simple, then think again. Think about what type of business you want to become in the foreseeable future and how important the logo is in creating the brand appeal that it needs. Now that you have, you will likely want to spend more time designing a logo that resonates with the vision and branding prospects of your company.
Logo designers are always in demand since a good logo is the first good impression potential consumers have about a company. It impacts the brand perception and plays a passive yet important role in the buying decision. Let’s take a look at some tips to help you create a killer logo that makes your business a brand!
The Case for Colours
Before even going through design templates for your new logo, think about the impact colours have on the potential audience. According to The Drum, blue, red, grey/black, and yellow/gold are the four most used colours in logos, with each colour carrying a characteristic with it. For instance:
Blue: Professional, tranquil, Medical-related – Examples include Oral-B, HP, and IBM
Red: Energetic, Bold, Sexy – Examples include Coca Cola, Kellogg’s, and Canon
Grey/Black: Credible, Powerful – Examples include Adidas, Nike, and CBS
Yellow/Gold: Sunny, Optimistic, Inventive – Examples include Subway, Hertz, and Nikon
Remember that a logo can be redesigned, but the colours remain a timeless element, which is why it’s important to get the colour combination right the first time!
A brand is something that sells itself. It is the personality of a company which the consumers perceive. Just as a brand represents a company’s personality, a logo denotes a company’s face. Although you cannot control the perception of the consumers, you can determine what they see as the face of the company.
Here are the reasons why Logo Design should always be creative:
Inspire the Audience
A logo is a single visual picture which acts as a communication tool with the audience; therefore it should meaningfully carry the brand’s message to inspire the people. The more the audience is moved by your logo, the better it will be for the brand’s image. Also, it has to be relevant enough to become the pillar of the brand. Creativity is what will influence the brand the most, according to illustrative designer, Von Glitschka.
Your logo acts as a reminder for the general public. It is something they can relate to and connect with. They will be able to tell which products the brand sells and of the company’s orientation, just by seeing their logo. For example; brand’s logos like Mango, Nike, Gucci, Rolex, and Zara are well known and recognizable among the consumers of these brands.
Your logo should be eye catching and different, to make it stand out. There are hundreds and thousands of brands out there and to become extraordinary, you need to be more creative and innovative. You need to give a reason to your target audience to opt for your brand from the pool of many; hence uniqueness is the top priority. Adding a touch of creativity doesn’t mean it has to be complicated though. Uniqueness can also be achieved by keeping things simple and basic.
Branding comprises of more than just a logo but a logo does act as a communicating tool for your business. It helps the brand to stand out and induce an emotional reaction among the public. A lot of brands do not consider logo as an important marketing strategy but it does play an equal role in the accomplishment of a business as any other factor.
As a human being, we are all shallow creatures. We mostly go for what apparently looks good. You may be selling the best product ever created but if it is not in a fancy packaging and adequately designed, it won’t be liked by the general public. That is where the logo acts as a means to sell off the ‘already remarkable product’.The ways how a logo can empower your brand are as follows:
Logo Represent Brand
A logo is the representation of your brand. When designing a logo, you need to make sure that it is delivering the idea about your brand, clearly. It consists of a picture as well a tag line and can be powerful enough to stay in a person’s memory for long; therefore it needs to be relevant and relatable to your brand. Logos also build trust and consequently increase the chance of people doing businesses with you. The logo of your brand will depict the quality of the product and services you are offering through your brand.