If you have a tremendous website with highly valuable content but you are still not getting a high number of visits; then may be its time you make use of SEO. SEO (Search Engine Optimization) is commonly used in order to increase the rate of visits on a website through the search engine results.
The main target of this process is to increase the frequency of relevant users on your website to make it stand out and gain popularity. This is done by using keywords, building links, meta-tag optimization and emphasizing on content creation. Organic SEO and Non-organic SEO are two ways by which you can increase the traffic on your site; however the Organic one has the most advantages.
Below mentioned are a few advantages of using Organic SEO which will help you decide whether you want to opt for it.
Increasing ranking through organic SEO is mostly free, unless you are paying to generate SEO content. Compared to non-organic content, for organic SEO, you don’t have to pay for every click you get on your ads, and merely with the help of SEO, your content views will climb up. You can thus, save your money on Pay-per-click costs. The best part is that after receiving the desired results, you don’t have to spend more than 10 hours per month on this area of your business and can start focusing on other important aspects.
No Third Party Commission
Views can be earned by linking your site to a third website such as Expedia or Orbitz, but not as much as the direct traffic from a search engine. Moreover, by including the third party, you are increasing your expenditure, which is also not generating as much frequency of visitors as it should. Through organic SEO, you can reduce the usage of a third party to facilitate your views on search engine results.
Long-term Permanent Results
Organic SEO offers long term permanent results. It doesn’t require constant modifications and alterations. In non-organic SEO, once you stop paying for the ads, your ranking drops down suddenly but this is not the case with organic SEO. Although you have to produce SEO content and blogs to keep the ranking on top, it can’t be removed completely from the search results.
Natural Ranking through Higher Number of Clicks
The ranking you earn will be based on relevant viewers who were looking for similar keywords and terms and not random ad clicks; which are annoying at times. Although the process is slow and gradual, it will earn you a secure place on Google and other search engines. Research suggests that organic SEO draws 80% of search traffic. When people are attracted to your content, they will ultimately share it on social media and this will increase your following, hence increasing visitor frequency.
There are millions of websites out there and to make yours stand out is a real struggle in the highly competitive market. SEO will make your brand exceptional from the others and increase the views, which will eventually heighten your sales.
Even though the process is slow and time consuming compared to in-organic SEO, it is worth the wait as its benefits surpass the drawbacks in the long run. It is ideal for small businesses to start with organic SEO, as it requires low investment, and then may be after building up a firm establishment, they can look for other options available.