7 Reasons Why Employee Drug Testing Might Be Implemented By Employers

7 Reasons Why Employee Drug Testing Might Be Implemented By Employers

When those who work at rehabilitation centres have first contact with someone they are going to support and help free themselves of drug addiction, it is often done via the patient’s employer. Many employers have drug testing as their policy and part of contracts of employment, and they are there as much to have criteria that are designed to support their employees rather than punish them.

There are arguments on both sides of the divide regarding workplace drug testing. Some employees believe their rights are being trampled on by employers insisting that they have drug tests, and this is not because they take drugs and fear being caught and ordered to register for drug rehab. Instead, they feel that a drug test is an invasion of their privacy, and it is a legitimate argument that they make.

However, if an employer wishes to have a drug policy that includes the right to drug test their employees when those employees sign their contract of employment, of which the company’s drug policy is a part, then they are agreeing to be drug tested at work.

As for the reasons employers choose to conduct drug testing, there is more than the most basic one, which is to catch someone who is using drugs. In truth, there are several reasons why drug testing is instigated, and below, you can see that we have outlined seven of those reasons.

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Is it Worth Hiring a Digital Marketing Agency?

Is it Worth Hiring a Digital Marketing Agency?

In this era of change, hiring a digital marketing agency can be a game-changer for your business. For instance, SLINKY, an Australian company, has gone beyond just offering services such as web design, SEO, and comprehensive digital marketing strategies to their clients; they have transformed their experiences.

Navigating the intricacies of online marketing can be likened to traversing a maze in the digital era. Here’s a more experience-based, tailored explanation of why hiring a digital marketing agency might be your greatest option to date.

The Benefit of Expertise

  • Real-life example:  Imagine a café in Perth that was previously obscured by digital shadows. Following an agency’s intervention? Its bespoke SEO technique has made it the talk of the town.
  • Key takeaway:  The most important lesson is to master the usage of the tools in your particular context rather than only being aware of them.

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7 Web Design Secrets To Augment Your Dental Practice Website

7 Web Design Secrets To Augment Your Dental Practice Website

In cities around the world, such as Perth, WA, dentists have a variety of methods at their disposal to acquire new patients and grow their practice.

One of the most effective strategies for a Perth dentist is to leverage word-of-mouth referrals, encouraging existing patients to recommend their dental services to family, friends, and colleagues.

This approach not only builds a strong local reputation but also fosters a sense of community trust.

Additionally, paid advertising plays a significant role in Perth dentists’ acquisition of patients. This can range from targeted pay-per-click online campaigns, which are particularly effective in reaching a broader audience in the Perth area, to traditional local advertising methods such as newspapers and billboards.

These advertising efforts, when executed well, can significantly increase visibility and attract new patients to their practice in Perth.

One asset almost all dentists have, and which can be used to attract new patients, is their website. Given the growth of the internet, any dental practice that does not have a website is almost considered off-the-grid; however, simply having a website is not sufficient to see a steady stream of new enquiries. That will only happen if the website has been designed properly, and that is where many fail.

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5 Proven Local Marketing Strategies Every Dentist Should Implement

5 Proven Local Marketing Strategies Every Dentist Should Implement

Trying to keep a dental practice as competitive as possible within its local marketplace is usually tricky for any dentist. Although their considerable expertise is in dentistry, not marketing, it is also true that local marketing is highly competitive, especially if other dental practices already have a regional marketing strategy in place.

Does that mean you should give up if you have not yet begun marketing locally? Of course not. You should know that local marketing is constantly in flux, representing new and improved tactics and strategies that appear regularly. It is also the case that, whilst your competition may have done some local marketing already, it does not mean it is optimised or effective.

We often see that a dental practice will have tried to market locally, which is to their credit. However, without advice, input, or even action from a professional local marketing or SEO agency, they often fail to maximise the results.

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The Importance of SEO for Web Design

The Importance of SEO for Web Design

SEO or Search Engine Optimisation is more than just increasing traffic to sell products or promote a brand online. It’s actually a science and has a lot to do with how your website is perceived by casual visitors and consumers alike. Of course, this is not the only solution for getting traffic, but it has proven to be the most effective one by far.

Say for example your website ends up attracting users from another site that has content similar to yours. Those users are actually attracted to it because they think they will get similar and more informative content from your website as well, which may not be the case. In other words, even if they do not like what they find, chances are they will bail and may never come back either.

SEO’s Role in Web Design

This is one of the reasons why SEO and web design have to go hand in hand in order to attract modern day users. Unfortunately, many businesses forgo this stage when they get their websites updated or designed, not knowing that effective SEO services can actually boost their site’s ranking. Making a website look ‘trendy’ by filling it with unnecessary technology will only make it more cumbersome to navigate and slow down browsing at the same time, two things which can kill your web presence easily. In fact, it can even slow down or block a search engine that is trying to access it!

However, by incorporating effective SEO practices in your content, you can attract those search engines and thus more traffic easily. This goes beyond just linking to sites that have similar content; ease of navigation, the technology you utilize as well as your site’s architecture will determine how far your web presence goes online.

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Do I Need to Pay Special Attention to Anything When Moving a Business?

Do I Need to Pay Special Attention to Anything When Moving a Business?

Depending on the size of your online business, relocating a company office can be a big job. There are a lot of things to consider, which means that it’s crucial to find a skilled removals company that you can work alongside.

Professional removalists will be able to guide you through the entire relocation process, but there are still plenty of things that you will need to pay special attention to. In the rest of this article we’ve outlined some of the most important.

  1. Carefully Consider Your Budget

For starters, we always recommend spending a little time working out exactly how much your office relocation is going to cost. It’s best to do this right at the start so that you know if it’s really worth going through with the move. Think about things like:

  • The cost of using a professional removals company. This is a non-negotiable, but you still need to keep it in mind.
  • Any items that need special transporting, such as chemicals or research samples.
  • The cost of any new equipment that you will have to purchase when setting up your new office.

In addition, you also need to take into account the indirect cost of lost income due to work disruptions during the moving process.

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Benefits of 100% Organic SEO

Benefits of 100% Organic SEO

If you have a tremendous website with highly valuable content but you are still not getting a high number of visits, then maybe it’s time you make use of SEO. SEO (Search Engine Optimization) is commonly used in order to increase the rate of visits on a website through the search engine results.

The main target of this process is to increase the frequency of relevant users on your website to make it stand out and gain popularity. This is done by using keywords, building links, meta-tag optimization and emphasizing on content creation. Organic SEO and non-organic SEO are two ways by which you can increase the traffic on your site; however, organic SEO has the most advantages.

Below are a few advantages of using Organic SEO, which will help you decide whether you want to opt for it.

Less Expensive

Increasing ranking through organic SEO is mostly free, unless you are paying to generate SEO content. Compared to non-organic content, for organic SEO, you don’t have to pay for every click you get on your ads, and merely with the help of SEO, your content views will climb up.  You can thus, save your money on Pay-per-click costs. The best part is that after receiving the desired results, you don’t have to spend more than 10 hours per month on this area of your business and can start focusing on other important aspects.

No Third Party Commission

Views can be earned by linking your site to a third website such as Expedia or Orbitz, but not as much as the direct traffic from a search engine. Moreover, by including the third party, you are increasing your expenditure, which is also not generating as much frequency of visitors as it should. Through organic SEO, you can reduce the usage of a third party to facilitate your views on search engine results.

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Turn Your Website into a Marketing Source

Turn Your Website into a Marketing Source

In the past, traditional marketing methods were used, where businesses tried to reach broader audiences and only a small chunk of them would answer back. These methods included inside sales, print promotions, direct emails and mails, telephone selling, exhibitions and sessions, etc.

However, conventional forms of marketing are now being replaced via digital agencies using mediums in order to increase profits, brand awareness and to make an impression. Many businesses are using their websites as marketing tools to their advantage.

These websites can eventually be used for more purposes than just sales, such as:

  • Branding
  • Enhancing Image
  • Business Awareness
  • Selling Products and Services
  • Communicating with the Customers

In order to do all these things, the first step is to ensure that your website is found in the top search results by those who are actually interested in your products and services. According to Google’s eye-tracking heat map result, people focus most on the top triangle; therefore getting your website there will gain you a larger audience which will eventually increase your sales. Following are the ways in which you can utilize your website for advertising purposes using new marketing methods:

SEO

The organic way to make your website appear in the search engine results is through SEO. This can be done by adding relevant keywords to the content. The title of your site, URL, H1, H2 and H3 tags all play an important role in making it appear on the initial pages of Google or any other search engine’s result page. No matter how attractive your website looks, the results will only detect those websites which have followed proper SEO tactics.

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7 Core Web Design Principles You Should Adhere To

7 Core Web Design Principles You Should Adhere To

In any field of work where the performance of what is being created is important, there will be some core principles that should be followed. This applies whether the creation is an office block, a cruise ship, a piece of software, or a website. Given the title of this post, you will not be surprised that we are going to focus on the last of those examples and in particular some of the core principles that need to be followed for effective web design.

With all the templates and website building tools available, it could be said that anyone can build a website. However, what cannot be so easily stated is that everyone can build an effective website that performs and produces the results its owner is looking for. The reason is that truly high-quality web design is based upon several core principles known only to web design professionals, at least they were until now.

We say that because outlined below are some of the most important web design principles and, if included in any website you create, should ensure it generates results. Even if you are employing a web design agency to build your website, by knowing these web design principles, you can ensure the website they design for you meets the necessary criteria.

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Acquire Success and Profits with a Responsive Web Design

Acquire Success and Profits with a Responsive Web Design

In the last few years, mobile marketing has been flourishing and rising speedily as the use of smartphones has increased. People want to access everything on their cellphones and tablets because of which, the need for a responsive web design has ascended. This web design gives optimum experience to the users on their phones, while meeting their demands. It also helps business owners in expanding their businesses and reaching out to a larger audience.

Responsive Web Design

Following are the ways in which you can boost your profits and gain success by acquiring responsive web design.

Cost Effective

In the long run, it will be an intelligent choice to invest in responsive web design. Although many believe that creating a responsive web design is expensive and time consuming; that is not the case.  Even though the cost of getting a responsive website is greater than that of a traditionally designed website, the expenditure on making an alternative website for mobile or other devices is reduced.

Moreover, the ownership costs are also lower, as maintenance of different versions of the website is not needed. This will reduce your expenditure and will ultimately bring you greater profits and success.

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5 Critical Benefits Of Team Building

5 Critical Benefits Of Team Building

If you are a manager, a coach, or someone who is responsible for any group of individuals, you will undoubtedly have heard people tell you that you should use team building to make your team achieve greater results. Obviously having better results is a great reason for using team building, but it is not the only one.

Although better results might be considered the ultimate goal of team building, it usually happens due to the many other benefits that team building can offer. These benefits to your team help them to work better together and that invariably leads to greater success. So let us look at 5 of the top benefits that team building can produce.

Knowing Each Other Better

It is a sad truth that there will be employees within a workforce who will have been there for years and yet they barely know much about their colleagues. We are not talking about them knowing every gory detail about each other’s private life, but rather knowing what motivates them, what skills and talents they have, and most importantly, what, and how they contribute to the team.

If every member of a team knows the strengths and weaknesses of the others within that team it means they can adjust their input accordingly to compensate for others where necessary or defer to those who are better at certain tasks or skills. Also, bear in mind being ‘lonely’ within a team is not desirable so creating an atmosphere where everyone knows and respects each other is what you should be striving for.

Inspiring Ideas

If your team trusts each other, and you have created an atmosphere where everyone’s opinion is valued then it creates an environment where bringing new ideas to the table is encouraged. Having several people all sharing, discussing, and working on ideas is a much more positive way to make improvements than relying on individuals doing so.

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How Google Adwords Actually Work (With Examples)

How Google Adwords Actually Work (With Examples)

Imagine if the only way to advertise your business was physical billboards unless you big enough to afford tv or radio commercials. When you were trying to figure out where you wanted to advertise, you and your team would pretty quickly realise that the best place to put your billboard would be right next to the busiest road you could find, so that the most people would see your message.

Well, when it comes to the large, growing and increasingly confusing world of internet advertising, that simple example seems a little hard to relate to. Should you spend a truckload on SEO? Or maybe paid social media advertising is the place to be. Or perhaps a mix between the two above and ‘influencer marketing’.

Stop, Back to Basics

But despite all that apparent confusion, the lesson from the first simplified example still applies. You want to advertise on the ‘busiest road’ so that the most potential customers and clients see your messages.

And online, there is one road that has 259,000,000 unique visitors and 4.8 billion interactions on it. Daily. That’s Google.

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Effective Lead Generation Ideas for Start-up eCommerce Business

Effective Lead Generation Ideas for Start-up eCommerce Business

The survival of eCommerce business rests on an effective digital marketing strategy centered around lead generation strategy. Competing with big and established online brands is no walk in the park. In order to beat the online juggernauts, start-up eCommerce business have to plan out effective online marketing strategy to funnel maximum number of qualified leads to the site.

Here we will reveal effective lead generation ideas that that will help start-up firms to take business profits to a whole new level.

Embrace Social Media Marketing

Online social media sites like Facebook, Twitter, LinkedIn, Google+ and others have blossomed in the past few years connecting billions of people all around the world with each other. Social media sites represent  a gold mine for eCommerce companies that they can exploit to boost their online presence.

Social media marketing is the most economical way to build and maintain an online presence.  Posting related content can act like a snowball in maximizing online presence. Posts about products, services, events, staff members and others will help in connecting with the online social media ‘fans’. When the fans like or share the post, it will show in the feeds of people in their social circle. As a result the eCommerce site will be able to attract great number of online visitors that will take the profit of the company to the next level.

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Law Firm Link Building – Is It Necessary?

Law Firm Link Building – Is It Necessary?

Although digital marketing is something that most lawyers would probably rather ignore, it’s an essential component of running a modern law firm. The modern law industry is competitive, and it can be hard to find high paying clients without a strong digital strategy.

One of the major components of digital marketing for law firms is search engine optimisation, or SEO. While things like Google AdWords and search engine marketing can deliver results, they are also extremely expensive when it comes to law related search terms. When done right, SEO is lasting, cost effective and a very good way to consistently drive visitors to your firm’s website.

What is link building?

If you’ve looked at the basics of SEO and how it works from an expert such as SEO Perth, you’ve probably heard of this mysterious thing called ‘link building’. Basically, search engines like Google look at a range of different things, known as ‘ranking factors’, to determine your website’s position in the search engine results for particular keywords. The amount of high authority backlinks to your website from other reputable sites is one of the most important factors that is looked at.

Basically, link building refers to the creation of these backlinks. This can be done in a number of ways, including guest posting, forum posting and online business listings. Guest posting usually involves placing your own blog or article on someone else’s website and having it link back to your own site. You often have to pay to do this. Forum posting and business listing pages are great ways to build strong backlinks for free.

Why is link building important?

As mentioned above, things like Google AdWords are very competitive and expensive for lawyers and law firms. When done right, SEO is a lot more affordable and has the potential to deliver significantly better results.

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5 Reasons Why You SHOULDN’T Use AdWords to Market Your Law Firm

5 Reasons Why You SHOULDN’T Use AdWords to Market Your Law Firm

Google AdWords is one of the most popular digital marketing mediums in the world. It is used to great effect by a wide range of small businesses, especially when the businesses in question aren’t in a competitive industry.

However, Google AdWords is actually quite ineffective for people like lawyers. Even a single click can cost hundreds of dollars for some keywords, and this is really not viable for most law firms. With this in mind, we’ve put together a short list of 5 reasons why you shouldn’t use Google AdWords for your law firm. These include:

  1. AdWords is extremely expensive:

Let’s start with the obvious. Google AdWords is extremely expensive for commerical lawyers Perth, which means that it can eat into your marketing budget extremely quickly. Unless you’ve got a huge budget, it’s simply not viable to spend hundreds of dollars per lead, especially when they’re not all going to convert to paying clients. You would be much better off spending your money on things like social media and organic search engine marketing.

  1. AdWords is hard to get right:

Unless you’re a digital marketing guru, it’s extremely hard to get Google AdWords marketing right. When not done right, AdWords marketing will direct a lot of disinterested people to your website, wasting both your time and money. Since disinterested people aren’t likely to become paying customers, AdWords can quickly drain your money away. If you do decide to use AdWords, make sure that you employ an expert to set it up for you.

  1. Organic search engine marketing is a lot more efficient:

Unless you’ve got a huge firm that’s already at the top of the organic search engine rankings for most keywords, you’re going to be much better off spending your money on search engine marketing. Sure, SEO may be expensive to begin with, but it’s important to make sure that you plan for the future as well.

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Showcasing Your Landscape Design Business On Instagram

Showcasing Your Landscape Design Business On Instagram

Landscape design is predominantly visual art, which means that it should be showcased on platforms that focus on visual content. When it comes to social media platforms, Instagram is the king of the visual. Millions of photos are shared every single day on Instagram, where they are viewed by billions of people.

As you’re probably already imagining, it’s important for a landscape design company to create an Instagram account for business promotion. There’s plenty of reasons why you should do this, but it all comes down to one key thing: promoting your business on Instagram will lead to more followers and more people coming to you with work.

Why exactly should I use Instagram for my landscape design business?

The world is changing. People don’t look up businesses in the phone book anymore. Instead, they find them online and on social media. Creating an Instagram page for your landscape design business and showcasing some of your best work will help you attract two types of clients:

The client who’s looking for a designer – A lot of people will head to social media when they’re looking for a high quality landscape designer. If you’ve got an active Instagram page with a lot of followers, they will probably find you. Sure, they won’t all choose to work with you, but some will, especially if you can show that you do a good job.

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What Are The Best Ways To Market My Law Firm Online?

What Are The Best Ways To Market My Law Firm Online?

Online marketing is an essential part of running any modern law firm. It allows lawyers to get their name out there, to let people know that they exist, and to gain more clients. When people are looking for lawyers, the first place they go is online. This means you must build a strong, targeted online presence that will help you get more clients.

However, many law firms don’t know how to market themselves online. With this in mind, we will look at some of the best online marketing methods you should use. These include:

SEO

SEO, or search engine optimisation, makes your website appear highly in search engine rankings. When someone searches for something like ‘criminal lawyers in ‘your location’’, you want your firm to come up first. Many people will head to your website, contact you, and employ you for their law needs if it does.

There are many aspects to SEO. These include creating high-quality content for your website, ensuring that your site follows all of the search engine rules, and ensuring that many other high-authority sites link back to yours. Although this may sound difficult, it isn’t that hard – especially with the help of a professional SEO agency. However, it takes time to reach the top of search engine rankings.

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Online Reviews and Defamation

Online Reviews and Defamation

Oops… Watch What You Say – The Dangers of Online Posts
We live in a mobile society dominated by the Internet and all that it provides.  One particular hotspot is celebrity posts in various forms of social medial.  Typos, nipples, even misspelling can draw the ire or ridicule of millions and put people in the position of needing good commercial lawyers.

Debra Messing recently tweeted about gun violence while wearing a t-shirt with text that read: “Under the Gun.”  Kim Kardashian, a world renowned fashion icon misspelled the name of one of the most famous designers in the world – Giorgio Armani.

Not only do celebrities embarrass themselves writing about their lives, they also tend to flub when it comes to promoting products.  Scott Disick recently pasted manufacturer instructions for a protein shake into an Instagram post and Rito Ora promised to “drop” her new single if her tweet got 100,000 retweets (she deleted the post after it only got 2,000).

According to lawyers, even if celebrities are making mistakes online, far more troublesome activity is happening in the world of ecommerce.  We live in an era where buying decisions are dominated by what we find on the Internet.  A few telling statistics paint a vivid picture:  Half of adults under 50 routinely check online reviews before buying new items and a full 38% of adults consider online customer comments second only to price in importance.

There are other factors contribute to making a company’s web presence extremely important.  Websites remain in existence forever.  How many of us still have a Myspace account from years ago we haven’t deleted?  The truth is, once someone posts a negative review it can persist for years, if not decades.

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The Top Five Cybercrime Threats in 2018

The Top Five Cybercrime Threats in 2018

Businesses no longer have only their brick and mortar security to worry about.  Their presence online as well as local and cloud-based data are all at risk.  The news seems constantly filled with stories of data breaches, ransomware crimes, and hacking that has brought some companies to their knees.  It’s a criminal lawyers dream.

It’s no wonder that cyber-crime is at the top of the list of concerns most corporate boards are facing.  Even well prepared sophisticated companies have found chinks in their armor.  Below are five of the cyber-crime threats to face companies in 2018.

The Hoard Is Growing

The sheer quantity of cyber-criminals will continue to grow in 2018.  Why?  Because the technology enabling these people is becoming easier to learn, access, and deploy.  In years gone by you’ve needed to be a computer genius to even contemplate running a hack, but today that landscape has changed forever.  Today limited technical knowledge is required to launch sophisticated viruses.  And the press isn’t helping.  Every time a cyber-crime is publicized hackers take notice and redouble their efforts.  For example, many news outlets reported that ransomware was a billion dollar industry in 2017; how could any reasonable hacker resist such a juicy honey pot?

Are You An Unknowing Cryptominer?

According to criminal lawyers, Cryptocurrencies such as Bitcoin require vast amounts of computer power to “mine”, and with limited resources, hackers have become proficient at hijacking individual and company computers to do their mining for them.  Countless corporations have fallen victim unknowingly to this form of “cryptojacking”.  Unbeknownst to them, their internal computer networks have been working for another master, the cryptojacker who’s taken over and using their machines to mine for gold.

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6 Social Media Marketing Gaffes to be Avoided

6 Social Media Marketing Gaffes to be Avoided

Once your website is designed, it is time to think about your website marketing. After the website design stage, your focus should be on how you are going to get people to view your existing (or new) website. Social media marketing is something that many businesses do. It helps them to brand their business and get it out there in the public eye. It establishes a more personal connection between the business and prospective customers  – warming them up to make that purchase and talk to their friends about it.

However, there are some mistakes that can easily be made that can hurt your company badly. Since a good reputation is an essential in business, you need to know what they are so you can avoid them. Here are some of them.

  • Businesses go after ‘Likes’ especially on places such as Facebook. Sometimes they do it by using a controversial headline that has nothing to do with the business or the product they are selling. They may get many likes or tweets about it, but it does nothing for their business and genuine potential customers will not be fooled, knowing why you have done it. The main result will be that people who could have been loyal customers will be turned off.
  • Similarly, you can actually buy likes and followers. You may think this is a good idea in theory, but in reality it is not. Such people will have little or no interest in you or your product and so will not interact in any way with you. The idea of getting genuine likes and follows is so that people will spread the word about your product.

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