Online marketing is an essential part of running any modern law firm. It allows lawyers to get their name out there, to let people know that they exist, and to gain more clients. When people are looking for lawyers, the first place they go is online. This means that you need to build a strong, targeted online presence that will help you get more clients.
However, many law firms don’t know how to market themselves online. With this in mind, we are going to have a look at some of the best online marketing methods that you should be using. These include:
SEO, or search engine optimisation, is the act of making your website appear highly in search engine rankings. When someone searches for something like ‘law firms in ‘your location’’, you want your firm to come up first, right? If it does, a huge percentage of people will head to your website, will get in touch with you, and will end up employing you for their law needs.
There are many aspects to SEO. These include creating high quality content for your website, making sure that your site follows all of the search engine rules, and making sure that a lot of other high authority sites link back to yours. Although this may sound difficult, it really isn’t that hard – especially with the help of a professional SEO agency. However, it does take time to get to the top of search engine rankings.
Google AdWords is another option for law firms with a decent sized marketing budget. It involves using highly targeted ads which appear at the top of Google search results pages, among other places. However, AdWords for lawyer related keywords can get very expensive, which means that other options like SEO or SMM (more on this shortly) are recommended where possible.
Although not a direct marketing technique, online branding is essential to the success of your business. Having a strong brand with a clear vision will help people recognise you and your firm, and will make you more memorable. This means that when people need the services of a lawyer, they will be more likely to remember you and to call on your services.
Social media marketing comes in two forms. The first, the use of social media advertising, is difficult to master and may not be the best option for law firms. However, the second – building a strong social media presence and community – is essential. Create profiles or pages on the major social media platforms, including Facebook, Twitter, and Instagram, and make sure that you share engaging, interesting content regularly. Engage your audience, and encourage people to follow you. This will undoubtedly result in more business.
These are just a few of the online marketing methods that you can use to promote your law firm. If you really want your firm to grow and become successful, then you need to be making use of at least a few of them.