In the last few years, mobile marketing has been flourishing and rising speedily as the use of smartphones has increased. People want to access everything on their cellphones and tablets because of which, the need for a responsive web design has ascended. This web design gives optimum experience to the users on their phones, while meeting their demands. It also helps business owners in expanding their businesses and reaching out to a larger audience.
In the past, traditional marketing methods were used, where businesses tried to reach broader audiences and only a small chunk of them would answer back. These methods included inside sales, print promotions, direct emails and mails, telephone selling, exhibitions and sessions, etc.
However, conventional forms of marketing are now being replaced via digital agencies using mediums in order to increase profits, brand awareness and to make an impression. Many businesses are using their websites as marketing tools to their advantage.
These websites can eventually be used for more purposes than just sales, such as:
Doing business online is becoming a norm, and every day, a lot of companies are turning towards e-commerce. As such, increasing traffic on the website is everyone’s concern and, with that comes the importance of converting the browsing audience into the buying ones, in order to increase sales. A survey by Shop.org stated that on average, only 3% of the browsers are buyers.
Below are the simple rules of thumb to follow to increase your buyers:
Earning profit through your landing page is the most important goal of marketing. It will increase the flow of users and signups, which will be profitable for you if you are able to reach the target audience through it. However, creating such a landing page takes time and proper planning; hence, a lot of minor details matter.
To earn profits, you need to focus of increasing subscriptions and reducing the bounce rate. The following modifications are needed on your landing page if it is not helping you generate revenue.
Setting Up Landing Pages To Convert Traffic
Bounce rates on landing pages increase when the ad targeting, i.e. ads through which the visitors are coming through, are not relevant to your website. Therefore, it is essential to review all the advertisement campaigns and your target audience. This will attract interested audiences towards your business, reduce the bounce rate, and increase your profits. Read more: How to lower your bounce rate
Making a website is not a big deal but getting it noticed among hundreds and thousands is what counts. You may have the best content on your site but if it doesn’t get the right traffic and presence, all your efforts will go south.
WordPress has been around for more than a decade now and is widely used in improving websites and web presence by most bloggers and business owners. The things that attract users towards this CMS is that it is completely free, easy to use and manageable. A data revealed that around 600 million websites make use of WordPress. With numerous tools, plug-ins and themes that make your website look creative, it also has features which will get your website recognized and known, some of which are discussed below.
Developing a website is an easy task these days because of the technological advancements. However, to build an outstanding web design, many different features are to be considered. Usability is what enhances the website performance as it makes it easier for the visitors to get the information they require in no time. There are a lot of factors that contribute in making a web design good enough to stand out. These minor details should not be overlooked.
Whether you own a brand-centric eCommerce store or just a small shop on Etsy selling homemade items, you will always try to convert as many browsers into buyers as possible, right? That is basically the lifeline for your business and the easier you make their shopping experience, the more they will want to click on that checkout button.
Of course, if they abandon their shopping carts midway, then you won’t experience the profits you need. Since your success will depend on how engaged your browsers are in your website, you have to make sure that they remain interested till they actually turn into buyers and beyond. The following are a few secrets on how you can increase those chances:
When the question of choosing a CMS arises, there are plenty to select from the pool. However, as each has its unique features, it also depends on what purpose they are being used for. Some are easier to install and have free features whereas for others, you have to pay additional costs.
Content Management Systems are generally used to manage content on the website. There are two main components of CMS:
The former facilitates those who don’t have knowledge of HTML, in administrating, changing, and eliminating content, without assistance from the website. The latter assembles information which is updated on the website. Other features in the CMS differ, depending on the type of CMS but common features include publishing on web, managing format, controlling revision, and cataloging, exploring and recovering. Here are the CMS that work for a large number of users:
Let’s face it, if you don’t have a responsive web design then your website might as well be invisible online! A responsive web design has become a standard in eCommerce due to the rapidly shifting perception of consumers and their increasing dependence on smart technology.
This also includes current workflows which call for web designs that are as pleasing to the eye as they are easy to use. The good news is that all of this is possible with a single trick: using percentages instead of pixels to measure page size for the following:
Importance of mobile-friendly web design is increasing as people are getting involved in marketing their business. The reason behind is that these web designs get greater viewers and produce more sales. Like in past, Google has again startled webmasters, marketers, and business owners. A new update is added by Google and it affects your website ranking. If your web design is mobile-friendly then you don’t have to worry. But if your web design is built in a way that it is non-responsive i.e. not mobile friendly then it is time you change it to a responsive design.
As Australia is witnessing a boom in the ecommerce industry, whether you are just starting the business with a new brand, or whether you’ve been a retailer but are now taking your business online; you need be aware of the legal issues that surround ecommerce. There is no doubt that ecommerce has an exciting rate of success and growth, and it offers a great future for your business. However, playing by the rules will just make things safer.
While there are many advantages of ecommerce, the complex legal issues can make your ride to success a bumpy one and have you calling in commercial lawyers to help you. Different countries have different rules; which is why, as a business in Australia; it is important for you to know what to expect and what applies. Keep in mind that the law is fluid, which means that it is subject to change with time. Therefore, you must remain up-to-date all the time so that you can continue to reap the fruits of success.
To know if you can conduct electronic business in different parts of Australia, check the legislation regarding electronic transactions in the following territories:
- Australian Capital Territory
- Western Australia
- South Australia
- Northern Territory
- New South Wales
First off, prepare to take the necessary steps to ensure that everything you do meets the officially permitted requirements for establishing and running online businesses in Australia. If necessary, talk to good lawyers for professional legal advice and prepare accordingly. Here are some simple details to point you in the right direction:
The advance of internet technologies in the 21st century has changed the way business is conducted. With just a few clicks of the buttons, individuals can order products ranging from common household items to expensive electronic goods. The internet in a way has become a global marketplace that transcends boundaries allowing companies to offer goods to customers located anywhere in the world.
During the last few years, eCommerce has exploded in popularity in Australia. The country scores 4.5 on the Borderfree Index that offers attractive cross border market for online retailers. Demand for online consumer goods have been on the rise in the country due to increasing disposable incomes and low unemployment rates. Here we will take a look at some of the reasons Australia presents a gold mine for eCommerce start-up firms in earning above average profit on investment.