Turn Your Website into a Marketing Source

Turn Your Website into a Marketing Source

In the past, traditional marketing methods were used, where businesses tried to reach broader audiences and only a small chunk of them would answer back. These methods included inside sales, print promotions, direct emails and mails, telephone selling, exhibitions and sessions, etc.

However, conventional forms of marketing are now being replaced via digital agencies using mediums in order to increase profits, brand awareness and to make an impression. Many businesses are using their websites as marketing tools to their advantage.

These websites can eventually be used for more purposes than just sales, such as:

  • Branding
  • Enhancing Image
  • Business Awareness
  • Selling Products and Services
  • Communicating with the Customers

In order to do all these things, the first step is to ensure that your website is found in the top search results by those who are actually interested in your products and services. According to Google’s eye-tracking heat map result, people focus most on the top triangle; therefore getting your website there will gain you a larger audience which will eventually increase your sales. Following are the ways in which you can utilize your website for advertising purposes using new marketing methods:

SEO

The organic way to make your website appear in the search engine results is through SEO. This can be done by adding relevant keywords to the content. The title of your site, URL, H1, H2 and H3 tags all play an important role in making it appear on the initial pages of Google or any other search engine’s result page. No matter how attractive your website looks, the results will only detect those websites which have followed proper SEO tactics.

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Acquire Success and Profits with a Responsive Web Design

Acquire Success and Profits with a Responsive Web Design

In the last few years, mobile marketing has been flourishing and rising speedily as the use of smartphones has increased. People want to access everything on their cellphones and tablets because of which, the need for a responsive web design has ascended. This web design gives optimum experience to the users on their phones, while meeting their demands. It also helps business owners in expanding their businesses and reaching out to a larger audience.

Responsive Web Design

Following are the ways in which you can boost your profits and gain success by acquiring responsive web design.

Cost Effective

In the long run, it will be an intelligent choice to invest in responsive web design. Although many believe that creating a responsive web design is expensive and time consuming; that is not the case.  Even though the cost of getting a responsive website is greater than that of a traditionally designed website, the expenditure on making an alternative website for mobile or other devices is reduced.

Moreover, the ownership costs are also lower, as maintenance of different versions of the website is not needed. This will reduce your expenditure and will ultimately bring you greater profits and success.

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Legal Guidance for Ecommerce Businesses in Australia

Legal Guidance for Ecommerce Businesses in Australia

As Australia is witnessing a boom in the ecommerce industry, whether you are just starting the business with a new brand, or whether you’ve been a retailer but are now taking your business online; you need be aware of the legal issues that surround ecommerce. There is no doubt that ecommerce has an exciting rate of success and growth, and it offers a great future for your business. However, playing by the rules will just make things safer.

While there are many advantages of ecommerce, the complex legal issues can make your ride to success a bumpy one and have you calling in commercial lawyers to help you. Different countries have different rules; which is why, as a business in Australia; it is important for you to know what to expect and what applies. Keep in mind that the law is fluid, which means that it is subject to change with time. Therefore, you must remain up-to-date all the time so that you can continue to reap the fruits of success.

To know if you can conduct electronic business in different parts of Australia, check the legislation regarding electronic transactions in the following territories:

  • Australian Capital Territory
  • Western Australia
  • South Australia
  • Northern Territory
  • New South Wales
  • Queensland
  • Victoria
  • Tasmania

First off, prepare to take the necessary steps to ensure that everything you do meets the officially permitted requirements for establishing and running online businesses in Australia. If necessary, talk to good lawyers for professional legal advice and prepare accordingly. Here are some simple details to point you in the right direction:

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WordPress Features that can take your Web Presence to the Next Level

WordPress Features that can take your Web Presence to the Next Level

Making a website is not a big deal but getting it noticed among hundreds and thousands is what counts. You may have the best content on your site but if it doesn’t get the right traffic and presence, all your efforts will go south.

WordPress has been around for more than a decade now and is widely used in improving websites and web presence by most bloggers and business owners. The things that attract users towards this CMS is that it is completely free, easy to use and manageable. A data revealed that around 600 million websites make use of WordPress. With numerous tools, plug-ins and themes that make your website look creative, it also has features which will get your website recognized and known, some of which are discussed below.

SEO Friendly

Sites that are constructed through WordPress are SEO friendly, which increases their chances of  being ranked higher and appearing in the top results on search engine. With the added bonus of new content, you can easily crawl up the ladder and get your site in the limelight. This will increase the traffic and eventually make your brand renowned.

Fast Loading

Since a WordPress site loads rapidly, this reduces the risk of visitors leaving because of slow speed and poor user experience. With a quality browsing experience, more and more people will visit the site and make the most of it.

Manageable

When the website is easy to manage for the owner, they will keep updating it by adding new content and blogs. This will expand your business and as a result, it will also increase the digital brand awareness.

Responsive Website

WordPress not only lets the user access the website on their computers, but also on other devices, like cellphones, iPhones, iPads, tablets and many others. This makes your site a responsive website. These days, people prefer using mobile phones to browse online and as a result, you will be able to target the audience in this category as well.

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The Secrets of a Good Shopping Cart Website

The Secrets of a Good Shopping Cart Website

Whether you own a brand-centric eCommerce store or just a small shop on Etsy selling homemade items, you will always try to convert as many browsers into buyers as possible, right? That is basically the lifeline for your business and the easier you make their shopping experience, the more they will want to click on that checkout button.

Of course, if they abandon their shopping carts midway, then you won’t experience the profits you need. Since your success will depend on how engaged your browsers are in your website, you have to make sure that they remain interested till they actually turn into buyers and beyond. The following are a few secrets on how you can increase those chances:

Keep it Mobile Friendly

According to a study conducted by Google, more than 93% of smartphone users prefer to use their mobiles to research a product before making a purchase. Since they are already on their smartphones, you know they would instantly search for online stores where they can buy said items. If you make your eCommerce store more mobile friendly and responsive, they will be attracted to your shop. This means making the site’s visual presence more appealing by:

  • Adding bigger buttons for easy clicks
  • Bigger web pages that can fit on a smartphone’s screen without zooming in
  • Making sure the pages load quickly on current mobile internet speeds

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The Secret to a Responsive Web Design

The Secret to a Responsive Web Design

Let’s face it, if you don’t have a responsive web design then your website might as well be invisible online! A responsive web design has become a standard in eCommerce due to the rapidly shifting perception of consumers and their increasing dependence on smart technology.

This also includes current workflows which call for web designs that are as pleasing to the eye as they are easy to use. The good news is that all of this is possible with a single trick: using percentages instead of pixels to measure page size for the following:

Images and Grid Systems

According to a report, smart devices outnumber U.S. consumers (which number 125 million approximately) and more than 50 million of them depend on tablets to take care of daily tasks. In other words, consumers and users are more connected than ever before and web design has to follow suit to attract them. The best way to do that today is to use magazine style grid systems or column structures as well as background images.

However, in order to ensure the design remains flexible, the measurements have to be made in percentages rather than pixels. For example, a page that is 50% wide will cover half the screen no matter how large or small it is. This is what will make that page responsive and it can be made more attractive with the addition of background images. However, only illustrations that can be tiled in the grid system should be chosen for obvious reasons.

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Google Update Regarding the Future of Web Design

Google Update Regarding the Future of Web Design

Importance of mobile-friendly web design is increasing as people are getting involved in marketing their business. The reason behind is that these web designs get greater viewers and produce more sales. Like in past, Google has again startled webmasters, marketers, and business owners. A new update is added by Google and it affects your website ranking. If your web design is mobile-friendly then you don’t have to worry. But if your web design is built in a way that it is non-responsive i.e. not mobile friendly then it is time you change it to a responsive design.

Google has started labeling all the websites, which are created on responsive design, as ‘mobile-friendly’. All the websites whose functioning is reviewed by Google search algorithm will have the same tag attach to it. These labels will be visible on the mobile devices and their search results. When the person surfing the internet through cell phone comes across website which are not labeled as mobile friendly, he will not open that link. This will save them time and increase their satisfaction which is threatened when websites take too long to load.

What features determine if the web design is mobile friendly or not?

The basis of mobile ‘friendliness’ is on the following features:

  • If the buttons and links on the website allows space so that it’s easier to tap them then it is mobile friendly.
  • If the visitors can view the page on the phone without scrolling them horizontally i.e. if the page fit to the screen in a horizontal manner, it is accepted as mobile friendly.
  • As the mobile phones do not support Flash websites, the absence of them in web design makes them responsive.
  • The web design is mobile friendly if the words are clearly visible and do not require zooming in.

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How a Good Landing Page can Turn Browsers into Buyers

How a Good Landing Page can Turn Browsers into Buyers

Doing business online is becoming a norm, and every day, a lot of companies are turning towards e-commerce. As such, increasing traffic on the website is everyone’s concern and, with that comes the importance of converting the browsing audience into the buying ones, in order to increase sales. A survey by Shop.org stated that on average, only 3% of the browsers are buyers.

Below are the simple rules of thumb to follow to increase your buyers:

Short Procedure

Let’s face it; we don’t like opening multiple pages just to buy one product. The buying procedure should be simple and less time consuming or else the visitor will not become a buyer. Same goes for when a person is entering their billing and shipping information. This will not only save your customer’s time but also, it will not give them even a single moment to change their mind about buying that product.

Advanced Landing Page

An advanced landing page is one which provides the user with information, instantaneously, and within a proper outline. This information will facilitate them to review the products they need. Proper categories of items will help them buy the specific product they are looking for and reviews will provide them with the added information to choose the right product. It is best to have landing pages which are optimized.

Product Reviews Section

When buying products online, we all like to read reviews to decide whether it is worth buying or not, on the basis of other’s experiences. Review stars will not only give satisfaction to your customers but higher reviews will make your product more tempting and reliable. Reviews also increase the user generated content on your site, which will make it appear on Google searches even more.

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Secrets of a Profitable Landing Page

Secrets of a Profitable Landing Page

Earning profit through your landing page is the most important goal of marketing. It will increase the flow of users and signups, which will be profitable for you if you are able to reach the target audience through it. However, creating such a landing page takes time and proper planning; hence, a lot of minor details matter.

To earn profits, you need to focus of increasing subscriptions and reducing the bounce rate. The following modifications are needed on your landing page if it is not helping you generate revenue.

Setting Up Landing Pages To Convert Traffic

Ad Targeting

Bounce rates on landing pages increase when the ad targeting, i.e. ads through which the visitors are coming through, are not relevant to your website. Therefore, it is essential to review all the advertisement campaigns and your target audience. This will attract interested audiences towards your business, reduce the bounce rate, and increase your profits. Read more: How to lower your bounce rate

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Features that Set a Good Web Design Apart

Features that Set a Good Web Design Apart

Developing a website is an easy task these days because of the technological advancements. However, to build an outstanding web design, many different features are to be considered. Usability is what enhances the website performance as it makes it easier for the visitors to get the information they require in no time. There are a lot of factors that contribute in making a web design good enough to stand out. These minor details should not be overlooked.

Attractive Design

Visual appearance is the first thing that is noticed by the visitors. The color coordination of the words and the background should be in a way that the viewers can easily read it. The information should be organized; furthermore, the important stuff should be in bold to bring to the user’s attention. The size of the content should be normal except for the headings; moreover it should include paragraphs. Alignment of the text is also essential and spacing should be done to make the things look unambiguous. You can also add a grid to make your website look more presentable.

Navigation

Your website should be designed in such a way that it is easier for the users to find out where to find which information. Options like homepage and menu should be present to go about the website. The menu can be rolled over and can have a list which changes color as the viewer clicks, this could add aesthetic appeal and interaction with the user which are both crucial for a successful website. The website should also tell you on which part of the website you are present to help you figure out where to go from there. It should also include options like a search bar, contact information, signup forms and FAQs to make your website more user interactive.

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Content Management Systems that Work

Content Management Systems that Work

When the question of choosing a CMS arises, there are plenty to select from the pool. However, as each has its unique features, it also depends on what purpose they are being used for. Some are easier to install and have free features whereas for others, you have to pay additional costs.

Content Management Systems are generally used to manage content on the website. There are two main components of CMS:

  • Content Management Application (CMA)
  • Content Delivery Application (CDA)

The former facilitates those who don’t have knowledge of HTML, in administrating, changing, and eliminating content, without assistance from the website. The latter assembles information which is updated on the website. Other features in the CMS differ, depending on the type of CMS but common features include publishing on web, managing format, controlling revision, and cataloging, exploring and recovering. Here are the CMS that work for a large number of users:

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Why E-commerce is a potential goldmine for Earning Above Average Profits?

Why E-commerce is a potential goldmine for Earning Above Average Profits?

The advance of internet technologies in the 21st century has changed the way business is conducted. With just a few clicks of the buttons, individuals can order products ranging from common household items to expensive electronic goods. The internet in a way has become a global marketplace that transcends boundaries allowing companies to offer goods to customers located anywhere in the world.

During the last few years, eCommerce has exploded in popularity in Australia. The country scores 4.5 on the Borderfree Index that offers attractive cross border market for online retailers. Demand for online consumer goods have been on the rise in the country due to increasing disposable incomes and low unemployment rates. Here we will take a look at some of the reasons Australia presents a gold mine for eCommerce start-up firms in earning above average profit on investment.

Limited Competition for Online Goods and Services

Unlike in other developed nations including the US and UK, Australian eCommerce landscape is marked with limited local competition and strong unions.  This presents great opportunity for budding entrepreneurs to setup an online presence and earn great returns on investment.

Australian start-up eCommerce companies will not find great difficulty in capturing online market. With less competition, they do not have to keep the price too low to attract customers.

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