The survival of eCommerce business rests on an effective digital marketing strategy centered around lead generation strategy. Competing with big and established online brands is no walk in the park. In order to beat the online juggernauts, start-up eCommerce business have to plan out effective online marketing strategy to funnel maximum number of qualified leads to the site.
Here we will reveal effective lead generation ideas that that will help start-up firms to take business profits to a whole new level.
Embrace Social Media Marketing
Online social media sites like Facebook, Twitter, LinkedIn, Google+ and others have blossomed in the past few years connecting billions of people all around the world with each other. Social media sites represent a gold mine for eCommerce companies that they can exploit to boost their online presence.
Social media marketing is the most economical way to build and maintain an online presence. Posting related content can act like a snowball in maximizing online presence. Posts about products, services, events, staff members and others will help in connecting with the online social media ‘fans’. When the fans like or share the post, it will show in the feeds of people in their social circle. As a result the eCommerce site will be able to attract great number of online visitors that will take the profit of the company to the next level.
As Australia is witnessing a boom in the ecommerce industry, whether you are just starting the business with a new brand, or whether you’ve been a retailer but are now taking your business online; you need be aware of the legal issues that surround ecommerce. There is no doubt that ecommerce has an exciting rate of success and growth, and it offers a great future for your business. However, playing by the rules will just make things safer.
While there are many advantages of ecommerce, the complex legal issues can make your ride to success a bumpy one and have you calling in commercial lawyers to help you. Different countries have different rules; which is why, as a business in Australia; it is important for you to know what to expect and what applies. Keep in mind that the law is fluid, which means that it is subject to change with time. Therefore, you must remain up-to-date all the time so that you can continue to reap the fruits of success.
To know if you can conduct electronic business in different parts of Australia, check the legislation regarding electronic transactions in the following territories:
Australian Capital Territory
New South Wales
First off, prepare to take the necessary steps to ensure that everything you do meets the officially permitted requirements for establishing and running online businesses in Australia. If necessary, talk to good lawyers for professional legal advice and prepare accordingly. Here are some simple details to point you in the right direction:
Whether you own a brand-centric eCommerce store or just a small shop on Etsy selling homemade items, you will always try to convert as many browsers into buyers as possible, right? That is basically the lifeline for your business and the easier you make their shopping experience, the more they will want to click on that checkout button.
Of course, if they abandon their shopping carts midway, then you won’t experience the profits you need. Since your success will depend on how engaged your browsers are in your website, you have to make sure that they remain interested till they actually turn into buyers and beyond. The following are a few secrets on how you can increase those chances:
Keep it Mobile Friendly
According to a study conducted by Google, more than 93% of smartphone users prefer to use their mobiles to research a product before making a purchase. Since they are already on their smartphones, you know they would instantly search for online stores where they can buy said items. If you make your eCommerce store more mobile friendly and responsive, they will be attracted to your shop. This means making the site’s visual presence more appealing by:
Adding bigger buttons for easy clicks
Bigger web pages that can fit on a smartphone’s screen without zooming in
Making sure the pages load quickly on current mobile internet speeds
The advance of internet technologies in the 21st century has changed the way business is conducted. With just a few clicks of the buttons, individuals can order products ranging from common household items to expensive electronic goods. The internet in a way has become a global marketplace that transcends boundaries allowing companies to offer goods to customers located anywhere in the world.
During the last few years, eCommerce has exploded in popularity in Australia. The country scores 4.5 on the Borderfree Index that offers attractive cross border market for online retailers. Demand for online consumer goods have been on the rise in the country due to increasing disposable incomes and low unemployment rates. Here we will take a look at some of the reasons Australia presents a gold mine for eCommerce start-up firms in earning above average profit on investment.
Limited Competition for Online Goods and Services
Unlike in other developed nations including the US and UK, Australian eCommerce landscape is marked with limited local competition and strong unions. This presents great opportunity for budding entrepreneurs to setup an online presence and earn great returns on investment.
Australian start-up eCommerce companies will not find great difficulty in capturing online market. With less competition, they do not have to keep the price too low to attract customers.