Whether you own a brand-centric eCommerce store or just a small shop on Etsy selling homemade items, you will always try to convert as many browsers into buyers as possible, right? That is basically the lifeline for your business and the easier you make their shopping experience, the more they will want to click on that checkout button.
Of course, if they abandon their shopping carts midway, then you won’t experience the profits you need. Since your success will depend on how engaged your browsers are in your website, you have to make sure that they remain interested till they actually turn into buyers and beyond. The following are a few secrets on how you can increase those chances:
Keep it Mobile Friendly
According to a study conducted by Google, more than 93% of smartphone users prefer to use their mobiles to research a product before making a purchase. Since they are already on their smartphones, you know they would instantly search for online stores where they can buy said items. If you make your eCommerce store more mobile friendly and responsive, they will be attracted to your shop. This means making the site’s visual presence more appealing by:
- Adding bigger buttons for easy clicks
- Bigger web pages that can fit on a smartphone’s screen without zooming in
- Making sure the pages load quickly on current mobile internet speeds
A Good Picture is worth a Thousand Words
As you can guess by now, shoppers examine the visual appeal of a website first and then move onto the product descriptions if the former satisfies. Make sure the images you use on your website compel browsers to turn into buyers such as posting high res product images. If you do not have the budget to hire a professional photographer just do the following:
- Make sure the images are not pixilated or take long to load
- Allow browsers to zoom in on an image so they can check its quality
- Remove the background entirely if it is slowing down load times. Your design will remain consistent this way as well.
Help Browsers find what they Want
Even though you can’t help them in real time, you can aid your browsers in finding what they need on the website by adding a search bar. However, it will only be a helpful aid if your customers know the name of the products they are searching for. With applications such as PrestaShop, you can make their journey easier:
- Allow browsers to filter their search according to the attributes of the product they need such as size, shape, color etc.
- Refine search terms that are commonly used. So, for example if a user types in XL in the search tab, your eCommerce website should direct them to a page that sells extra large.
The abovementioned tips will help you make your shopping cart or eCommerce website much more appealing to your traffic and assure them that you are not trying to force them to purchase anything as well.