In the past, traditional marketing methods were used, where businesses tried to reach broader audiences and only a small chunk of them would answer back. These methods included inside sales, print promotions, direct emails and mails, telephone selling, exhibitions and sessions, etc.
However, conventional forms of marketing are now being replaced via digital agencies using mediums in order to increase profits, brand awareness and to make an impression. Many businesses are using their websites as marketing tools to their advantage.
These websites can eventually be used for more purposes than just sales, such as:
Selling Products and Services
Communicating with the Customers
In order to do all these things, the first step is to ensure that your website is found in the top search results by those who are actually interested in your products and services. According to Google’s eye-tracking heat map result, people focus most on the top triangle; therefore getting your website there will gain you a larger audience which will eventually increase your sales. Following are the ways in which you can utilize your website for advertising purposes using new marketing methods:
The organic way to make your website appear in the search engine results is through SEO. This can be done by adding relevant keywords to the content. The title of your site, URL, H1, H2 and H3 tags all play an important role in making it appear on the initial pages of Google or any other search engine’s result page. No matter how attractive your website looks, the results will only detect those websites which have followed proper SEO tactics.
Doing business online is becoming a norm, and every day, a lot of companies are turning towards e-commerce. As such, increasing traffic on the website is everyone’s concern and, with that comes the importance of converting the browsing audience into the buying ones, in order to increase sales. A survey by Shop.org stated that on average, only 3% of the browsers are buyers.
Below are the simple rules of thumb to follow to increase your buyers:
Let’s face it; we don’t like opening multiple pages just to buy one product. The buying procedure should be simple and less time consuming or else the visitor will not become a buyer. Same goes for when a person is entering their billing and shipping information. This will not only save your customer’s time but also, it will not give them even a single moment to change their mind about buying that product.
Advanced Landing Page
An advanced landing page is one which provides the user with information, instantaneously, and within a proper outline. This information will facilitate them to review the products they need. Proper categories of items will help them buy the specific product they are looking for and reviews will provide them with the added information to choose the right product. It is best to have landing pages which are optimized.
Product Reviews Section
When buying products online, we all like to read reviews to decide whether it is worth buying or not, on the basis of other’s experiences. Review stars will not only give satisfaction to your customers but higher reviews will make your product more tempting and reliable. Reviews also increase the user generated content on your site, which will make it appear on Google searches even more.
Earning profit through your landing page is the most important goal of marketing. It will increase the flow of users and signups, which will be profitable for you if you are able to reach the target audience through it. However, creating such a landing page takes time and proper planning; hence, a lot of minor details matter.
To earn profits, you need to focus of increasing subscriptions and reducing the bounce rate. The following modifications are needed on your landing page if it is not helping you generate revenue.
Setting Up Landing Pages To Convert Traffic
Bounce rates on landing pages increase when the ad targeting, i.e. ads through which the visitors are coming through, are not relevant to your website. Therefore, it is essential to review all the advertisement campaigns and your target audience. This will attract interested audiences towards your business, reduce the bounce rate, and increase your profits. Read more: How to lower your bounce rate