Let’s face it, if you don’t have a responsive web design then your website might as well be invisible online! A responsive web design has become a standard in eCommerce due to the rapidly shifting perception of consumers and their increasing dependence on smart technology.
This also includes current workflows which call for web designs that are as pleasing to the eye as they are easy to use. The good news is that all of this is possible with a single trick: using percentages instead of pixels to measure page size for the following:
Images and Grid Systems
According to a report, smart devices outnumber U.S. consumers (which number 125 million approximately) and more than 50 million of them depend on tablets to take care of daily tasks. In other words, consumers and users are more connected than ever before and web design has to follow suit to attract them. The best way to do that today is to use magazine style grid systems or column structures as well as background images.
However, in order to ensure the design remains flexible, the measurements have to be made in percentages rather than pixels. For example, a page that is 50% wide will cover half the screen no matter how large or small it is. This is what will make that page responsive and it can be made more attractive with the addition of background images. However, only illustrations that can be tiled in the grid system should be chosen for obvious reasons.
Digital marketing, including things like search engine marketing, social media marketing and email marketing, is extremely important if you want to become successful in the online space. In the past, anyone with a half-decent website and a willingness to work could make a decent amount of money online without too much trouble. However, this has changed in the past decade or so, as the internet has expanded exponentially – to over 650 million websites – and everyone has tried to take their slice of the digital pie.
This means that, if you are serious about becoming a successful online business person in the modern world, you need to learn how to use digital marketing. One of the most cost-effective ways to increase your online presence using digital marketing is via social media marketing (SMM). Platforms like YouTube are often overlooked when it comes to SMM, but they can actually be extremely effective.
Below are our top 5 tips for growing your online business using YouTube:
Create a dedicated business channel:
First off, it is important to realise that you need to create your own dedicated business channel on YouTube. Don’t try and promote your business via your personal channel or some other channel, as this is unprofessional, and will be seen as such by potential clients.
Upload a business introduction:
Unless you already have an established YouTube channel which your business has been operating through for some time, you should consider uploading a business introduction video. Include information about who you are, what you do and why you believe that you are good at what you do. Remember to link to this from your main business website.
Importance of mobile-friendly web design is increasing as people are getting involved in marketing their business. The reason behind is that these web designs get greater viewers and produce more sales. Like in past, Google has again startled webmasters, marketers, and business owners. A new update is added by Google and it affects your website ranking. If your web design is mobile-friendly then you don’t have to worry. But if your web design is built in a way that it is non-responsive i.e. not mobile-friendly then it is time you change it to a responsive design.
Google has started labeling all the websites, which are created on responsive design, as ‘mobile-friendly’. All the websites whose functioning is reviewed by Google search algorithm .will have the same tag attach to it. These labels will be visible on the mobile devices and their search results. When the person surfing the internet through cell phone comes across website which are not labeled as mobile friendly, he will not open that link. This will save them time and increase their satisfaction which is threatened when websites take too long to load.
What features determine if the web design is mobile friendly or not?
The basis of mobile ‘friendliness’ is on the following features:
If the buttons and links on the website allows space so that it’s easier to tap them then it is mobile friendly.
If the visitors can view the page on the phone without scrolling them horizontally i.e. if the page fit to the screen in a horizontal manner, it is accepted as mobile friendly.
Businesses and service providers are aware that currently customers are more likely to use mobile devices and gadgets at a high rate. This has led companies to rush up their services to match up to the consumer demand for services that are available round the clock.
The conventional rules are changing for better. Fresh service expectation, communication and potential capacity marks the departure of ‘flash memory’ and welcomes the ‘flash storage’. A huge number of customers are adopting mobility and Flash Storage is playing a significant role in this mobile revolution by allowing slim smart gadgets to offer bulk services. Customers demand for highly developed, refined and responsive services have led to the rush in the technology developments. A mobile app offering awful experience supremely affects the brand and the business. A customer won’t wait for the app to get better, rather would switch to a better competent app immediately.
Businesses are facing complex storage demands. All the information that is being produced is shifting to the cloud, which calls for storage virtualization. To manage this difficult requirement efficiently, enterprises should majorly concentrate upon customer’s privacy and data security. A present expectation is the guarantee that serious customer and company details will be safe and conveniently accessible. This has to be readily fulfilled.
Flash storage supports the digital business era and works to convert enterprise platforms into proficient and high-performing engines. Flash storage doesn’t have moving parts. It uses sophisticated chip technology which makes it quicker, stronger, dependable and efficient.
If you thought designing a logo was simple, then think again. Think about what type of business you want to become in the foreseeable future and how important the logo is in creating the brand appeal that it needs. Now that you have, you will likely want to spend more time designing a logo that resonates with the vision and branding prospects of your company.
Logo designers are always in demand since a good logo is the first good impression potential consumers have about a company. It impacts the brand perception and plays a passive yet important role in the buying decision. Let’s take a look at some tips to help you create a killer logo that makes your business a brand!
The Case for Colours
Before even going through design templates for your new logo, think about the impact colours have on the potential audience. According to The Drum, blue, red, grey/black, and yellow/gold are the four most used colours in logos, with each colour carrying a characteristic with it. For instance:
Blue: Professional, tranquil, Medical-related – Examples include Oral-B, HP, and IBM
Red: Energetic, Bold, Sexy – Examples include Coca Cola, Kellogg’s, and Canon
Grey/Black: Credible, Powerful – Examples include Adidas, Nike, and CBS
Yellow/Gold: Sunny, Optimistic, Inventive – Examples include Subway, Hertz, and Nikon
Remember that a logo can be redesigned, but the colours remain a timeless element, which is why it’s important to get the colour combination right the first time!
What is the most important thing to do when you start your own business? Designing your own brand, of course! Whether you are thinking of starting your own entrepreneurial venture, or just want to rebrand it, make sure that you do it in the right way to save further efforts in the future, and make a lasting impact on the target market the very first time!
Your brand is the identity that your business carries with it, into the market. A weak brand image can cost you, even if your product offerings are of high quality. It is all about perceptions. If your company has a sound and effective branding, then you have already cleared the first step to success. But if you lack this vital feature, then all the positive qualities of your business won’t hold any value in the eyes of your customers. Such is the power of branding.
So, are you going to design a brand which everyone will grow to recognize, or will you stick to a design which will fade into oblivion even after you hit the market with a great marketing campaign?
If you need help on how to design an ideal brand to launch your business in Australia, then pay attention to the following tips;
Doing business online is becoming a norm, and every day, a lot of companies are turning towards e-commerce. As such, increasing traffic on the website is everyone’s concern and, with that comes the importance of converting the browsing audience into the buying ones, in order to increase sales. A survey by Shop.org stated that on average, only 3% of the browsers are buyers.
Below are the simple rules of thumb to follow to increase your buyers:
Let’s face it; we don’t like opening multiple pages just to buy one product. The buying procedure should be simple and less time consuming or else the visitor will not become a buyer. Same goes for when a person is entering their billing and shipping information. This will not only save your customer’s time but also, it will not give them even a single moment to change their mind about buying that product.
Advanced Landing Page
An advanced landing page is one which provides the user with information, instantaneously, and within a proper outline. This information will facilitate them to review the products they need. Proper categories of items will help them buy the specific product they are looking for and reviews will provide them with the added information to choose the right product. It is best to have landing pages which are optimized.
Product Reviews Section
When buying products online, we all like to read reviews to decide whether it is worth buying or not, on the basis of other’s experiences. Review stars will not only give satisfaction to your customers but higher reviews will make your product more tempting and reliable. Reviews also increase the user generated content on your site, which will make it appear on Google searches even more.
Earning profit through your landing page is the most important goal of marketing. It will increase the flow of users and signups, which will be profitable for you if you are able to reach the target audience through it. However, creating such a landing page takes time and proper planning; hence, a lot of minor details matter.
To earn profits, you need to focus of increasing subscriptions and reducing the bounce rate. The following modifications are needed on your landing page if it is not helping you generate revenue.
Setting Up Landing Pages To Convert Traffic
Bounce rates on landing pages increase when the ad targeting, i.e. ads through which the visitors are coming through, are not relevant to your website. Therefore, it is essential to review all the advertisement campaigns and your target audience. This will attract interested audiences towards your business, reduce the bounce rate, and increase your profits. Read more: How to lower your bounce rate
The word SEO is becoming overrated in this eCommerce age; however if carefully implemented, it is beneficial and will gain your website a top place in Google search results. In order to attract customers and relevant audiences to your website, you need to have a strong content marketing approach.
The perception of hiring a professional for SEO is that it is costly and takes time, due to which businesses are uncertain of making that choice. However, the reality is completely opposite as it is promoting offline business with rapid outcomes, compared to the conventional marketing methods. Below mentioned are the three reasons why expert SEO is the way to go:
1. Familiar with the tools
A professional is obviously more skilled in performing a task as compared to a person who isn’t an expert. They have more knowledge about the tools employed for analyzing a website. They will know what keywords are appropriate for your business and have a strong impact on the viewers.
For a first timer, learning SEO will take some months and even years as you continue to analyze the website. In contrast, an expert will take lesser time and be more efficient to determine the prospect of the website and make use of smart tactics to reach Google search results and make it responsive to search engines.
Entrepreneurs gain greater influence after employing an expert at SEO, as not all business owners have the ability and knowledge of marketing on the Internet. SEO experts, with their experience in this field, can use tools such as: structuring the website, keyword research, content distribution, and optimization on and off-page, which can become a hardship for someone who isn’t skilled at carrying out this task on a daily basis, for the purpose of producing greater traffic.
A brand is something that sells itself. It is the personality of a company which the consumers perceive. Just as a brand represents a company’s personality, a logo denotes a company’s face. Although you cannot control the perception of the consumers, you can determine what they see as the face of the company.
Here are the reasons why Logo Design should always be creative:
Inspire the Audience
A logo is a single visual picture which acts as a communication tool with the audience; therefore it should meaningfully carry the brand’s message to inspire the people. The more the audience is moved by your logo, the better it will be for the brand’s image. Also, it has to be relevant enough to become the pillar of the brand. Creativity is what will influence the brand the most, according to illustrative designer, Von Glitschka.
Your logo acts as a reminder for the general public. It is something they can relate to and connect with. They will be able to tell which products the brand sells and of the company’s orientation, just by seeing their logo. For example; brand’s logos like Mango, Nike, Gucci, Rolex, and Zara are well known and recognizable among the consumers of these brands.
Your logo should be eye catching and different, to make it stand out. There are hundreds and thousands of brands out there and to become extraordinary, you need to be more creative and innovative. You need to give a reason to your target audience to opt for your brand from the pool of many; hence uniqueness is the top priority. Adding a touch of creativity doesn’t mean it has to be complicated though. Uniqueness can also be achieved by keeping things simple and basic.
Companies like Removalists Perth and other small business owners throughout Australia are starting to create their own websites. Having a website for your small business might seem unnecessary, but it can drive a lot of new traffic to your business, possibly resulting in more clients and more income.
Building a new website is extremely simple in the modern world. If you’ve got a bit of computer experience and aren’t afraid of learning something new, you can build your own website in a couple of hours. However, it’s important to keep SEO in mind when putting your new site together, otherwise you may not rank well in organic search results.
WIth this in mind, I’ve put together a short list of the most important SEO friendly features every removalist website should include. Consider the following:
Fast Load Speeds
Make Sure You Have A Responsive Design
Mobile friendly and responsive design is essential in the modern world. Most website builders automatically give you a mobile responsive website, but it’s important to double check and make sure. Non-responsive sites are starting to receive significant SEO penalties.
Make Sure Your Images Are Optimised
Images are very, very useful for SEO – when they’re used right. Make sure that you optimise all images before uploading them to your website. Make sure they aren’t too large, but make sure that they still have a decent resolution (ideally 72 dpi or higher). Name your images according to the focus of the page they’re appearing on, and use keywords in the alt text field.
Developing a website is an easy task these days because of the technological advancements. However, to build an outstanding web design, many different features are to be considered. Usability is what enhances the website performance as it makes it easier for the visitors to get the information they require in no time. There are a lot of factors that contribute in making a web design good enough to stand out. These minor details should not be overlooked.
Visual appearance is the first thing that is noticed by the visitors. The color coordination of the words and the background should be in a way that the viewers can easily read it. The information should be organized; furthermore, the important stuff should be in bold to bring to the user’s attention. The size of the content should be normal except for the headings; moreover it should include paragraphs. Alignment of the text is also essential and spacing should be done to make the things look unambiguous. You can also add a grid to make your website look more presentable.
Your website should be designed in such a way that it is easier for the users to find out where to find which information. Options like homepage and menu should be present to go about the website. The menu can be rolled over and can have a list which changes color as the viewer clicks, this could add aesthetic appeal and interaction with the user which are both crucial for a successful website. The website should also tell you on which part of the website you are present to help you figure out where to go from there. It should also include options like a search bar, contact information, signup forms and FAQs to make your website more user interactive.
When the question of choosing a CMS arises, there are plenty to select from the pool. However, as each has its unique features, it also depends on what purpose they are being used for. Some are easier to install and have free features whereas for others, you have to pay additional costs.
Content Management Systems are generally used to manage content on the website. There are two main components of CMS:
The former facilitates those who don’t have knowledge of HTML, in administrating, changing, and eliminating content, without assistance from the website. The latter assembles information which is updated on the website. Other features in the CMS differ, depending on the type of CMS but common features include publishing on web, managing format, controlling revision, and cataloging, exploring and recovering. Here are the CMS that work for a large number of users:
Being well groomed encompasses many different things from hair and nail care to dressing neatly and appropriately for your business. It can even include such things as botox. When a person takes care with their appearance it can make a great deal of difference to their prospects in business.
Whether you are in management or just starting to climb the corporate ladder, your looks play an important role in how you are perceived. It may be unfair to judge a book by it’s cover, but that is what happens in life in general and more particularly, in business. For instance, if you present to an interview wearing dirty clothing and with your hair a mess, you may as well forget any chance of getting the job, the raise or whatever it was you hoped for.
Is making a website and uploading a blog post on it, enough to make it successful? What factors will tell us whether a website is achieving its target or not? Here, Google Analytics come into play to determine the success rate of your website. These are responsible for tracking the website and generating reports on page views. To start the tracking of page views, a code has to be placed on the page. This setting up of the Google Analytics is vital because it collects data according to the date.
The Google Analytics application will facilitate you in determining your development towards your goal which will later help you in making decisions to improve your business. The steps involved in understanding a website’s success by Google Analytics are as follows:
The first step that Google Analytics puts your website through is evaluation. In this step, any available data on the website is reviewed by Google Analytics and the Google Webmaster Tools to determine the traffic on the website, the number of users and sessions.
Initially, it was name as metric; this can also be named as sessions which will tell you how many times your site was viewed by someone. A session is recorded whenever the users interact with the site. The greater the number of sessions, the better will be your website’s success which will have a positive impact on your business. It will inform you about the number of people who have visited your website in a specific time interval, which is different from the number of people who have seen the site.
Unpopular sites have smaller and lesser sessions as compared to the sites which are nationally and internationally known.
Branding comprises of more than just a logo but a logo does act as a communicating tool for your business. It helps the brand to stand out and induce an emotional reaction among the public. A lot of brands do not consider logo as an important marketing strategy but it does play an equal role in the accomplishment of a business as any other factor.
As a human being, we are all shallow creatures. We mostly go for what apparently looks good. You may be selling the best product ever created but if it is not in a fancy packaging and adequately designed, it won’t be liked by the general public. That is where the logo acts as a means to sell off the ‘already remarkable product’.The ways how a logo can empower your brand are as follows:
Logo Represent Brand
A logo is the representation of your brand. When designing a logo, you need to make sure that it is delivering the idea about your brand, clearly. It consists of a picture as well a tag line and can be powerful enough to stay in a person’s memory for long; therefore it needs to be relevant and relatable to your brand. Logos also build trust and consequently increase the chance of people doing businesses with you. The logo of your brand will depict the quality of the product and services you are offering through your brand.
The advance of internet technologies in the 21st century has changed the way business is conducted. With just a few clicks of the buttons, individuals can order products ranging from common household items to expensive electronic goods. The internet in a way has become a global marketplace that transcends boundaries allowing companies to offer goods to customers located anywhere in the world.
During the last few years, eCommerce has exploded in popularity in Australia. The country scores 4.5 on the Borderfree Index that offers attractive cross border market for online retailers. Demand for online consumer goods have been on the rise in the country due to increasing disposable incomes and low unemployment rates. Here we will take a look at some of the reasons Australia presents a gold mine for eCommerce start-up firms in earning above average profit on investment.
Limited Competition for Online Goods and Services
Unlike in other developed nations including the US and UK, Australian eCommerce landscape is marked with limited local competition and strong unions. This presents great opportunity for budding entrepreneurs to setup an online presence and earn great returns on investment.