If you thought designing a logo was simple, then think again. Think about what type of business you want to become in the foreseeable future and how important the logo is in creating the brand appeal that it needs. Now that you have, you will likely want to spend more time designing a logo that resonates with the vision and branding prospects of your company.
Logo designers are always in demand since a good logo is the first good impression potential consumers have about a company. It impacts the brand perception and plays a passive yet important role in the buying decision. Let’s take a look at some tips to help you create a killer logo that makes your business a brand!
The Case for Colours
Before even going through design templates for your new logo, think about the impact colours have on the potential audience. According to The Drum, blue, red, grey/black, and yellow/gold are the four most used colours in logos, with each colour carrying a characteristic with it. For instance:
- Blue: Professional, tranquil, Medical-related – Examples include Oral-B, HP, and IBM
- Red: Energetic, Bold, Sexy – Examples include Coca Cola, Kellogg’s, and Canon
- Grey/Black: Credible, Powerful – Examples include Adidas, Nike, and CBS
- Yellow/Gold: Sunny, Optimistic, Inventive – Examples include Subway, Hertz, and Nikon
Remember that a logo can be redesigned, but the colours remain a timeless element, which is why it’s important to get the colour combination right the first time!
Create a Perception
A good logo design helps you create an introductory image for the business, which overtime can turn it into a brand once your customer base grows. The logo has to connect with the target audience and the design aspect should focus on that. Ask these questions before designing templates:
- Is the business utility driven or emotion driven?
- Is the brand quirky or contemporary?
- What does the brand aspire to be and how does the logo come into play?
Every logo has history attached to it, and it serves the purpose of the brand’s existence. Wikipedia, for example, has an unfinished puzzle-like globe covered in glyphs from various writing systems. While the logo is not that intuitive, it does resonate to the brand that Wikipedia has become. In other words, understand what your brand is and brainstorm visual elements that compliment it.
Symbols or Words?
This is possibly the most important question you should ask yourself before creating the design elements of the logo. Ray-Ban is a popular brand of glasses that uses words, while Shell is a prime example of a brand that uses a symbol. Adidas, on the other hand, has both symbol and words, and all three examples work great in terms of branding.
The decision to choose words (solely or in conjunction) with the symbol entirely depends on the brand name. If your brand has a unique name that easy to remember, then logotypes can be used. However, if your brand name is difficult to remember but has an acronym, then it can go well with a killer symbol!