Branding comprises of more than just a logo but a logo does act as a communicating tool for your business. It helps the brand to stand out and induce an emotional reaction among the public. A lot of brands do not consider logo as an important marketing strategy but it does play an equal role in the accomplishment of a business as any other factor.
As a human being, we are all shallow creatures. We mostly go for what apparently looks good. You may be selling the best product ever created but if it is not in a fancy packaging and adequately designed, it won’t be liked by the general public. That is where the logo acts as a means to sell off the ‘already remarkable product’.
The ways how a logo can empower your brand are as follows:
Logo Represent Brand
A logo is the representation of your brand. When designing a logo, you need to make sure that it is delivering the idea about your brand, clearly. It consists of a picture as well a tag line and can be powerful enough to stay in a person’s memory for long; therefore it needs to be relevant and relatable to your brand. Logos also build trust and consequently increase the chance of people doing businesses with you. The logo of your brand will depict the quality of the product and services you are offering through your brand.
Design matters when you are deciding on a logo. It should be according to the business and brand it is representing. For example: A logo for a shoe boutique could be of high heeled sandals. The design should be bold to attract the target audience but not much to appear gauche.
Text of the Logo
The text on your logo should not be illegible and ambiguous. The company name should be readable enough at a distance so that if it appears on a billboard, poster, or vehicle, it is easily understandable for the general public.
The logo’s design should remain the same in every city or country. Its modification should not be done every time you market your product or introduce a new stalk or deals. The variation is good but after the logo has earned the recognition, otherwise it can upset the investors and will damage your brand’s image. Therefore, consistency is a key point for the handling of the logo.
Color and Contrast
We see different logos everyday on business cards, letterheads, product packaging, newspaper and many different platforms. Their designs are different to each other and so are their colors. Some use gradient colors while others may use solid colors. The coloring depends on the product you are offering but most of the successful brands presently use less than 3 main colors.
A logo provides a brand the confidence it needs to reach its target audience. If the brand is already incredible, then a logo adds up to sales because it is the reflection of your company and that is how people will know you, remember you and distinguish you from other brands.