Is making a website and uploading a blog post on it, enough to make it successful? What factors will tell us whether a website is achieving its target or not? Here, Google Analytics come into play to determine the success rate of your website. These are responsible for tracking the website and generating reports on page views. To start the tracking of page views, a code has to be placed on the page. This setting up of the Google Analytics is vital because it collects data according to the date.
The Google Analytics application will facilitate you in determining your development towards your goal which will later help you in making decisions to improve your business. The steps involved in understanding a website’s success by Google Analytics are as follows:
The first step that Google Analytics puts your website through is evaluation. In this step, any available data on the website is reviewed by Google Analytics and the Google Webmaster Tools to determine the traffic on the website, the number of users and sessions.
Initially, it was name as metric; this can also be named as sessions which will tell you how many times your site was viewed by someone. A session is recorded whenever the users interact with the site. The greater the number of sessions, the better will be your website’s success which will have a positive impact on your business. It will inform you about the number of people who have visited your website in a specific time interval, which is different from the number of people who have seen the site.
Unpopular sites have smaller and lesser sessions as compared to the sites which are nationally and internationally known.
Bounce Rate examines the quality of user experience. Whether the user had difficulty and had to face usability challenges or whether the content on the website was of bad or poor quality; all of this is predicted with the bounce rate. A greater bounce rate predicts that users had faced troubles while visiting the site.
To reduce the high bounce rate and make your website successful, the metric needs to be inspected on every page to discover the problem causing sections. Keywords should also be assessed as they might be the reason for high bounce rate. This can happen when users visiting your page are not finding relevant information according to what they were looking for.
Average Visit Duration
This will give you the time duration that the visitor was on your website and also, how much did they participate and become involved with the website and its content. If the content is irrelevant, Google Analytics will also show shorter average sessions, which will highlight an unsuccessful website.
Areas should then be identified on every page which might be contributing to low average visit durations and must be reviewed again. This will also help in determining the parts of the website where users have spent more time, which will further tell you about the strengths of your website.
Without a feedback, it is difficult to know what you are lacking in terms of skills; the same goes for websites. Google Analytics acts as an evaluator for websites so that the designers and owners can know about where they lack in performance and they can then correct those flaws accordingly.