If you run a business that wants to become an online success story, then you have to make Google AdWords your best friend. By definition, Google AdWords is a comprehensive online advertising tool/service that allows people to display ad copies to users. In other words, it makes marketing much easier than it has ever been, especially when it comes to targeted audiences.
Google AdWords marketing enables advertisers, marketers, and websites to get measurable results from their ad campaigns, and is integrated seamlessly with the search engine. What makes it practical is the fact that unlike television ads and industry directories, it helps you get measurable results that can further improve your ad campaigns in the future.