If you run a business that wants to become an online success story, then you have to make Google AdWords your best friend. By definition, Google AdWords is a comprehensive online advertising tool/service that allows people to display ad copies to users. In other words, it makes marketing much easier than it has ever been, especially when it comes to targeted audiences.
Google AdWords marketing enables advertisers, marketers, and websites to get measurable results from their ad campaigns, and is integrated seamlessly with the search engine. What makes it practical is the fact that unlike television ads and industry directories, it helps you get measurable results that can further improve your ad campaigns in the future.
SMEs to large organizations today use Google AdWords to increase their online presence. As a paid advertising platform, Google makes sure that your advertisement copies get high rankings in local and international search directories on its search engine.
For instance, when you type ‘best Irish bar in Melbourne’, three paid ads will appear on top of the search results, typically highlighted in yellow. Most of the time, people will find what they’re looking for by clicking one of the three links, which increases the conversion potential by many folds. Unlike organic results, this allows you to gain qualified leads and increases the revenue potential.