How To Promote Your Website on a Budget

How To Promote Your Website on a Budget

Building your website is the easy part; getting it out there in front of the eyes of the people who you want to see it is the most difficult challenge facing any webmaster or small business owner today. There is now so much competition and so many websites vying for the short attention span of a global audience that knowing what tricks you can use can seem extremely daunting. It’s true, big web marketing and promotion budgets often result in more visitors. But what do you do if you simply cannot compete with the big guns in your industry? It certainly does not mean giving up. Using some imagination and creativity can however give you the breakthrough you need to get eyes to your website, and turn those visitors into customers.

Thankfully there are now more opportunities than ever to promote a website on a small budget. With the growing popularity of social media, whereby anyone is able to reach an audience for little or no cost, the chance of being able to promote yourself to a huge worldwide audience has never been better. This still means having to be creative in order to stand out from the crowd, but with such a large potential audience at your fingertips, it is an exciting time to be involved in website marketing. Using Facebook, Twitter, Youtube, Google Plus and other social websites, you can build a following and create unique promotional plans to attract the attention of potential customers and fans.

(more…)

Flash Storage Playing a Vital Role in the Era of Digital Business

Flash Storage Playing a Vital Role in the Era of Digital Business

Businesses and service providers are aware that currently customers are more likely to use mobile devices and gadgets at a high rate. This has led companies to rush up their services to match up to the consumer demand for services that are available round the clock.

The conventional rules are changing for better. Fresh service expectation, communication and potential capacity marks the departure of ‘flash memory’ and welcomes the ‘flash storage’. A huge number of customers are adopting mobility and Flash Storage is playing a significant role in this mobile revolution by allowing slim smart gadgets to offer bulk services. Customers demand for highly developed, refined and responsive services have led to the rush in the technology developments. A mobile app offering awful experience supremely affects the brand and the business. A customer won’t wait for the app to get better, rather would switch to a better competent app immediately.

Businesses are facing complex storage demands. All the information that is being produced is shifting to the cloud, which calls for storage virtualization. To manage this difficult requirement efficiently, enterprises should majorly concentrate upon customer’s privacy and data security. A present expectation is the guarantee that serious customer and company details will be safe and conveniently accessible. This has to be readily fulfilled.

Flash storage supports the digital business era and works to convert enterprise platforms into proficient and high-performing engines. Flash storage doesn’t have moving parts. It uses sophisticated chip technology which makes it quicker, stronger, dependable and efficient.

(more…)

How a Good Landing Page can Turn Browsers into Buyers

How a Good Landing Page can Turn Browsers into Buyers

Doing business online is becoming a norm, and every day, a lot of companies are turning towards e-commerce. As such, increasing traffic on the website is everyone’s concern and, with that comes the importance of converting the browsing audience into the buying ones, in order to increase sales. A survey by Shop.org stated that on average, only 3% of the browsers are buyers.

Below are the simple rules of thumb to follow to increase your buyers:

Short Procedure

Let’s face it; we don’t like opening multiple pages just to buy one product. The buying procedure should be simple and less time consuming or else the visitor will not become a buyer. Same goes for when a person is entering their billing and shipping information. This will not only save your customer’s time but also, it will not give them even a single moment to change their mind about buying that product.

Advanced Landing Page

An advanced landing page is one which provides the user with information, instantaneously, and within a proper outline. This information will facilitate them to review the products they need. Proper categories of items will help them buy the specific product they are looking for and reviews will provide them with the added information to choose the right product. It is best to have landing pages which are optimized.

Product Reviews Section

When buying products online, we all like to read reviews to decide whether it is worth buying or not, on the basis of other’s experiences. Review stars will not only give satisfaction to your customers but higher reviews will make your product more tempting and reliable. Reviews also increase the user generated content on your site, which will make it appear on Google searches even more.

(more…)

Secrets of a Profitable Landing Page

Secrets of a Profitable Landing Page

Earning profit through your landing page is the most important goal of marketing. It will increase the flow of users and signups, which will be profitable for you if you are able to reach the target audience through it. However, creating such a landing page takes time and proper planning; hence, a lot of minor details matter.

To earn profits, you need to focus of increasing subscriptions and reducing the bounce rate. The following modifications are needed on your landing page if it is not helping you generate revenue.

Setting Up Landing Pages To Convert Traffic

Ad Targeting

Bounce rates on landing pages increase when the ad targeting, i.e. ads through which the visitors are coming through, are not relevant to your website. Therefore, it is essential to review all the advertisement campaigns and your target audience. This will attract interested audiences towards your business, reduce the bounce rate, and increase your profits. Read more: How to lower your bounce rate

(more…)

Understanding your Website’s Success using Google Analytics

Understanding your Website’s Success using Google Analytics

Is making a website and uploading a blog post on it, enough to make it successful? What factors will tell us whether a website is achieving its target or not? Here, Google Analytics come into play to determine the success rate of your website. These are responsible for tracking the website and generating reports on page views. To start the tracking of page views, a code has to be placed on the page. This setting up of the Google Analytics is vital because it collects data according to the date.

The Google Analytics application will facilitate you in determining your development towards your goal which will later help you in making decisions to improve your business.  The steps involved in understanding a website’s success by Google Analytics are as follows:

Evaluation

The first step that Google Analytics puts your website through is evaluation. In this step, any available data on the website is reviewed by Google Analytics and the Google Webmaster Tools to determine the traffic on the website, the number of users and sessions.

Visits

Initially, it was name as metric; this can also be named as sessions which will tell you how many times your site was viewed by someone. A session is recorded whenever the users interact with the site. The greater the number of sessions, the better will be your website’s success which will have a positive impact on your business. It will inform you about the number of people who have visited your website in a specific time interval, which is different from the number of people who have seen the site.

Unpopular sites have smaller and lesser sessions as compared to the sites which are nationally and internationally known.

(more…)

Why E-commerce is a potential goldmine for Earning Above Average Profits?

Why E-commerce is a potential goldmine for Earning Above Average Profits?

The advance of internet technologies in the 21st century has changed the way business is conducted. With just a few clicks of the buttons, individuals can order products ranging from common household items to expensive electronic goods. The internet in a way has become a global marketplace that transcends boundaries allowing companies to offer goods to customers located anywhere in the world.

During the last few years, eCommerce has exploded in popularity in Australia. The country scores 4.5 on the Borderfree Index that offers attractive cross border market for online retailers. Demand for online consumer goods have been on the rise in the country due to increasing disposable incomes and low unemployment rates. Here we will take a look at some of the reasons Australia presents a gold mine for eCommerce start-up firms in earning above average profit on investment.

Limited Competition for Online Goods and Services

Unlike in other developed nations including the US and UK, Australian eCommerce landscape is marked with limited local competition and strong unions.  This presents great opportunity for budding entrepreneurs to setup an online presence and earn great returns on investment.

Australian start-up eCommerce companies will not find great difficulty in capturing online market. With less competition, they do not have to keep the price too low to attract customers.

(more…)