Is it Worth Hiring a Digital Marketing Agency?

Is it Worth Hiring a Digital Marketing Agency?

In this era of change, hiring a digital marketing agency can be a game-changer for your business. For instance, SLINKY, an Australian company, has gone beyond just offering services such as web design, SEO, and comprehensive digital marketing strategies to their clients; they have transformed their experiences.

Navigating the intricacies of online marketing can be likened to traversing a maze in the digital era. Here’s a more experience-based, tailored explanation of why hiring a digital marketing agency might be your greatest option to date.

The Benefit of Expertise

  • Real-life example:  Imagine a café in Perth that was previously obscured by digital shadows. Following an agency’s intervention? Its bespoke SEO technique has made it the talk of the town.
  • Key takeaway:  The most important lesson is to master the usage of the tools in your particular context rather than only being aware of them.

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Benefits of 100% Organic SEO

Benefits of 100% Organic SEO

If you have a tremendous website with highly valuable content but you are still not getting a high number of visits; then may be its time you make use of SEO. SEO (Search Engine Optimization) is commonly used in order to increase the rate of visits on a website through the search engine results.

The main target of this process is to increase the frequency of relevant users on your website to make it stand out and gain popularity. This is done by using keywords, building links, meta-tag optimization and emphasizing on content creation. Organic SEO and Non-organic SEO are two ways by which you can increase the traffic on your site; however the Organic one has the most advantages.

Below mentioned are a few advantages of using Organic SEO which will help you decide whether you want to opt for it.

Less Expensive

Increasing ranking through organic SEO is mostly free, unless you are paying to generate SEO content. Compared to non-organic content, for organic SEO, you don’t have to pay for every click you get on your ads, and merely with the help of SEO, your content views will climb up.  You can thus, save your money on Pay-per-click costs. The best part is that after receiving the desired results, you don’t have to spend more than 10 hours per month on this area of your business and can start focusing on other important aspects.

No Third Party Commission

Views can be earned by linking your site to a third website such as Expedia or Orbitz, but not as much as the direct traffic from a search engine. Moreover, by including the third party, you are increasing your expenditure, which is also not generating as much frequency of visitors as it should. Through organic SEO, you can reduce the usage of a third party to facilitate your views on search engine results.

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Turn Your Website into a Marketing Source

Turn Your Website into a Marketing Source

In the past, traditional marketing methods were used, where businesses tried to reach broader audiences and only a small chunk of them would answer back. These methods included inside sales, print promotions, direct emails and mails, telephone selling, exhibitions and sessions, etc.

However, conventional forms of marketing are now being replaced via digital agencies using mediums in order to increase profits, brand awareness and to make an impression. Many businesses are using their websites as marketing tools to their advantage.

These websites can eventually be used for more purposes than just sales, such as:

  • Branding
  • Enhancing Image
  • Business Awareness
  • Selling Products and Services
  • Communicating with the Customers

In order to do all these things, the first step is to ensure that your website is found in the top search results by those who are actually interested in your products and services. According to Google’s eye-tracking heat map result, people focus most on the top triangle; therefore getting your website there will gain you a larger audience which will eventually increase your sales. Following are the ways in which you can utilize your website for advertising purposes using new marketing methods:

SEO

The organic way to make your website appear in the search engine results is through SEO. This can be done by adding relevant keywords to the content. The title of your site, URL, H1, H2 and H3 tags all play an important role in making it appear on the initial pages of Google or any other search engine’s result page. No matter how attractive your website looks, the results will only detect those websites which have followed proper SEO tactics.

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How Google Adwords Actually Work (With Examples)

How Google Adwords Actually Work (With Examples)

Imagine if the only way to advertise your business was physical billboards unless you big enough to afford tv or radio commercials. When you were trying to figure out where you wanted to advertise, you and your team would pretty quickly realise that the best place to put your billboard would be right next to the busiest road you could find, so that the most people would see your message.

Well, when it comes to the large, growing and increasingly confusing world of internet advertising, that simple example seems a little hard to relate to. Should you spend a truckload on SEO? Or maybe paid social media advertising is the place to be. Or perhaps a mix between the two above and ‘influencer marketing’.

Stop, Back to Basics

But despite all that apparent confusion, the lesson from the first simplified example still applies. You want to advertise on the ‘busiest road’ so that the most potential customers and clients see your messages.

And online, there is one road that has 259,000,000 unique visitors and 4.8 billion interactions on it. Daily. That’s Google.

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Effective Lead Generation Ideas for Start-up eCommerce Business

Effective Lead Generation Ideas for Start-up eCommerce Business

The survival of eCommerce business rests on an effective digital marketing strategy centered around lead generation strategy. Competing with big and established online brands is no walk in the park. In order to beat the online juggernauts, start-up eCommerce business have to plan out effective online marketing strategy to funnel maximum number of qualified leads to the site.

Here we will reveal effective lead generation ideas that that will help start-up firms to take business profits to a whole new level.

Embrace Social Media Marketing

Online social media sites like Facebook, Twitter, LinkedIn, Google+ and others have blossomed in the past few years connecting billions of people all around the world with each other. Social media sites represent  a gold mine for eCommerce companies that they can exploit to boost their online presence.

Social media marketing is the most economical way to build and maintain an online presence.  Posting related content can act like a snowball in maximizing online presence. Posts about products, services, events, staff members and others will help in connecting with the online social media ‘fans’. When the fans like or share the post, it will show in the feeds of people in their social circle. As a result the eCommerce site will be able to attract great number of online visitors that will take the profit of the company to the next level.

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Law Firm Link Building – Is It Necessary?

Law Firm Link Building – Is It Necessary?

Although digital marketing is something that most lawyers such as Family Lawyers Perth would probably rather ignore, it’s an essential component of running a modern law firm. The modern law industry is competitive, and it can be hard to find high paying clients without a strong digital strategy.

One of the major components of digital marketing for law firms is search engine optimisation, or SEO. While things like Google AdWords and search engine marketing can deliver results, they are also extremely expensive when it comes to law related search terms. When done right, SEO is lasting, cost effective and a very good way to consistently drive visitors to your firm’s website.

What is link building?

If you’ve looked at the basics of SEO and how it works from an expert such as SEO Perth, you’ve probably heard of this mysterious thing called ‘link building’. Basically, search engines like Google look at a range of different things, known as ‘ranking factors’, to determine your website’s position in the search engine results for particular keywords. The amount of high authority backlinks to your website from other reputable sites is one of the most important factors that is looked at.

Basically, link building refers to the creation of these backlinks. This can be done in a number of ways, including guest posting, forum posting and online business listings. Guest posting usually involves placing your own blog or article on someone else’s website and having it link back to your own site. You often have to pay to do this. Forum posting and business listing pages are great ways to build strong backlinks for free.

Why is link building important?

As mentioned above, things like Google AdWords are very competitive and expensive for lawyers and law firms. When done right, SEO is a lot more affordable and has the potential to deliver significantly better results.

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5 Reasons Why You SHOULDN’T Use AdWords to Market Your Law Firm

5 Reasons Why You SHOULDN’T Use AdWords to Market Your Law Firm

Google AdWords is one of the most popular digital marketing mediums in the world. It is used to great effect by a wide range of small businesses, especially when the businesses in question aren’t in a competitive industry.

However, Google AdWords is actually quite ineffective for people like lawyers. Even a single click can cost hundreds of dollars for some keywords, and this is really not viable for most law firms. With this in mind, we’ve put together a short list of 5 reasons why you shouldn’t use Google AdWords for your law firm. These include:

  1. AdWords is extremely expensive:

Let’s start with the obvious. Google AdWords is extremely expensive for commerical lawyers Perth, which means that it can eat into your marketing budget extremely quickly. Unless you’ve got a huge budget, it’s simply not viable to spend hundreds of dollars per lead, especially when they’re not all going to convert to paying clients. You would be much better off spending your money on things like social media and organic search engine marketing.

  1. AdWords is hard to get right:

Unless you’re a digital marketing guru, it’s extremely hard to get Google AdWords marketing right. When not done right, AdWords marketing will direct a lot of disinterested people to your website, wasting both your time and money. Since disinterested people aren’t likely to become paying customers, AdWords can quickly drain your money away. If you do decide to use AdWords, make sure that you employ an expert to set it up for you.

  1. Organic search engine marketing is a lot more efficient:

Unless you’ve got a huge firm that’s already at the top of the organic search engine rankings for most keywords, you’re going to be much better off spending your money on search engine marketing. Sure, SEO may be expensive to begin with, but it’s important to make sure that you plan for the future as well.

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Showcasing Your Landscape Design Business On Instagram

Showcasing Your Landscape Design Business On Instagram

Landscape design is predominantly visual art, which means that it should be showcased on platforms that focus on visual content. When it comes to social media platforms, Instagram is the king of the visual. Millions of photos are shared every single day on Instagram, where they are viewed by billions of people.

As you’re probably already imagining, it’s important for a landscape design company to create an Instagram account for business promotion. There’s plenty of reasons why you should do this, but it all comes down to one key thing: promoting your business on Instagram will lead to more followers and more people coming to you with work.

Why exactly should I use Instagram for my landscape design business?

The world is changing. People don’t look up businesses in the phone book anymore. Instead, they find them online and on social media. Creating an Instagram page for your landscape design business and showcasing some of your best work will help you attract two types of clients:

The client who’s looking for a designer – A lot of people will head to social media when they’re looking for a high quality landscape designer. If you’ve got an active Instagram page with a lot of followers, they will probably find you. Sure, they won’t all choose to work with you, but some will, especially if you can show that you do a good job.

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What Are The Best Ways To Market My Law Firm Online?

What Are The Best Ways To Market My Law Firm Online?

Online marketing is an essential part of running any modern law firm. It allows lawyers to get their name out there, to let people know that they exist, and to gain more clients. When people are looking for lawyers, the first place they go is online. This means you must build a strong, targeted online presence that will help you get more clients.

However, many law firms don’t know how to market themselves online. With this in mind, we will look at some of the best online marketing methods you should use. These include:

SEO

SEO, or search engine optimisation, makes your website appear highly in search engine rankings. When someone searches for something like ‘criminal lawyers in ‘your location’’, you want your firm to come up first. Many people will head to your website, contact you, and employ you for their law needs if it does.

There are many aspects to SEO. These include creating high-quality content for your website, ensuring that your site follows all of the search engine rules, and ensuring that many other high-authority sites link back to yours. Although this may sound difficult, it isn’t that hard – especially with the help of a professional SEO agency. However, it takes time to reach the top of search engine rankings.

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6 Social Media Marketing Gaffes to be Avoided

6 Social Media Marketing Gaffes to be Avoided

Once your website is designed, it is time to think about your website marketing. After the website design stage, your focus should be on how you are going to get people to view your existing (or new) website. Social media marketing is something that many businesses do. It helps them to brand their business and get it out there in the public eye. It establishes a more personal connection between the business and prospective customers  – warming them up to make that purchase and talk to their friends about it.

However, there are some mistakes that can easily be made that can hurt your company badly. Since a good reputation is an essential in business, you need to know what they are so you can avoid them. Here are some of them.

  • Businesses go after ‘Likes’ especially on places such as Facebook. Sometimes they do it by using a controversial headline that has nothing to do with the business or the product they are selling. They may get many likes or tweets about it, but it does nothing for their business and genuine potential customers will not be fooled, knowing why you have done it. The main result will be that people who could have been loyal customers will be turned off.
  • Similarly, you can actually buy likes and followers. You may think this is a good idea in theory, but in reality it is not. Such people will have little or no interest in you or your product and so will not interact in any way with you. The idea of getting genuine likes and follows is so that people will spread the word about your product.

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