The Power of Google AdWords for Business Success

The Power of Google AdWords for Business Success

If you run a business that wants to become an online success story, then you have to make Google AdWords your best friend. By definition, Google AdWords is a comprehensive online advertising tool/service that allows people to display ad copies to users. In other words, it makes marketing much easier than it has ever been, especially when it comes to targeted audiences.

Google AdWords marketing enables advertisers, marketers, and websites to get measurable results from their ad campaigns, and is integrated seamlessly with the search engine. What makes it practical is the fact that unlike television ads and industry directories, it helps you get measurable results that can further improve your ad campaigns in the future.

Quality Leads

SMEs to large organizations today use Google AdWords to increase their online presence. As a paid advertising platform, Google makes sure that your advertisement copies get high rankings in local and international search directories on its search engine.

For instance, when you type ‘best Irish bar in Melbourne’, three paid ads will appear on top of the search results, typically highlighted in yellow. Most of the time, people will find what they’re looking for by clicking one of the three links, which increases the conversion potential by many folds. Unlike organic results, this allows you to gain qualified leads and increases the revenue potential.

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How SEO Can Take Your Business to New Heights of Success

How SEO Can Take Your Business to New Heights of Success

When it comes to online marketing, a crucial aspect for the imminent success of a website, business, or ecommerce store is the SEO strategy. Search Engine Optimization (SEO) is basically the actions and steps that improve the visibility of a web page or website in the search engine’s unpaid results. This is also known as organic or natural SEO.

SEO not only incorporates technical elements, but creative elements as well, that improve search engine ranking, boost traffic, and drive awareness. Let’s take a look at some of the ways SEO helps drive business success on the internet that can translate to real time growth!

Traffic Potential

When your websites, its pages, content, Meta data, and other elements are optimized for search engines like Google, Yahoo, and Bing, you will be awarded with a higher ranking. Depending on the keywords that are used, your website or web pages may make it to the first page of search engine results. As a result, your visibility increases, which increases the potential of traffic.

Let’s say that you recently posted a blog on ‘How to Start a YouTube Channel’. Now practically speaking, your goal is to get this post on the first page of search engine results. Provided that you use the right keywords, Meta data, and write a quality post, your post will be able to climb the search engine rankings ladder naturally.

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5 Tips For Growing Your Business Using YouTube

5 Tips For Growing Your Business Using YouTube

Digital marketing, including things like search engine marketing, social media marketing and email marketing, is extremely important if you want to become successful in the online space. In the past, anyone with a half-decent website and a willingness to work could make a decent amount of money online without too much trouble. However, this has changed in the past decade or so, as the internet has expanded exponentially – to over 650 million websites – and everyone has tried to take their slice of the digital pie.

This means that, if you are serious about becoming a successful online business person in the modern world, you need to learn how to use digital marketing. One of the most cost-effective ways to increase your online presence using digital marketing is via social media marketing (SMM). Platforms like YouTube are often overlooked when it comes to SMM, but they can actually be extremely effective.

Below are our top 5 tips for growing your online business using YouTube:

  1. Create a dedicated business channel:

First off, it is important to realise that you need to create your own dedicated business channel on YouTube. Don’t try and promote your business via your personal channel or some other channel, as this is unprofessional, and will be seen as such by potential clients.

  1. Upload a business introduction:

Unless you already have an established YouTube channel which your business has been operating through for some time, you should consider uploading a business introduction video. Include information about who you are, what you do and why you believe that you are good at what you do. Remember to link to this from your main business website.

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How a Good Landing Page can Turn Browsers into Buyers

How a Good Landing Page can Turn Browsers into Buyers

Doing business online is becoming a norm, and every day, a lot of companies are turning towards e-commerce. As such, increasing traffic on the website is everyone’s concern and, with that comes the importance of converting the browsing audience into the buying ones, in order to increase sales. A survey by Shop.org stated that on average, only 3% of the browsers are buyers.

Below are the simple rules of thumb to follow to increase your buyers:

Short Procedure

Let’s face it; we don’t like opening multiple pages just to buy one product. The buying procedure should be simple and less time consuming or else the visitor will not become a buyer. Same goes for when a person is entering their billing and shipping information. This will not only save your customer’s time but also, it will not give them even a single moment to change their mind about buying that product.

Advanced Landing Page

An advanced landing page is one which provides the user with information, instantaneously, and within a proper outline. This information will facilitate them to review the products they need. Proper categories of items will help them buy the specific product they are looking for and reviews will provide them with the added information to choose the right product. It is best to have landing pages which are optimized.

Product Reviews Section

When buying products online, we all like to read reviews to decide whether it is worth buying or not, on the basis of other’s experiences. Review stars will not only give satisfaction to your customers but higher reviews will make your product more tempting and reliable. Reviews also increase the user generated content on your site, which will make it appear on Google searches even more.

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Secrets of a Profitable Landing Page

Secrets of a Profitable Landing Page

Earning profit through your landing page is the most important goal of marketing. It will increase the flow of users and signups, which will be profitable for you if you are able to reach the target audience through it. However, creating such a landing page takes time and proper planning; hence, a lot of minor details matter.

To earn profits, you need to focus of increasing subscriptions and reducing the bounce rate. The following modifications are needed on your landing page if it is not helping you generate revenue.

Setting Up Landing Pages To Convert Traffic

Ad Targeting

Bounce rates on landing pages increase when the ad targeting, i.e. ads through which the visitors are coming through, are not relevant to your website. Therefore, it is essential to review all the advertisement campaigns and your target audience. This will attract interested audiences towards your business, reduce the bounce rate, and increase your profits. Read more: How to lower your bounce rate

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3 Reasons Why Expert SEO is the Way to Go

3 Reasons Why Expert SEO is the Way to Go

The word SEO is becoming overrated in this eCommerce age; however if carefully implemented, it is beneficial and will gain your website a top place in Google search results. In order to attract customers and relevant audiences to your website, you need to have a strong content marketing approach.

The perception of hiring a professional for SEO is that it is costly and takes time, due to which businesses are uncertain of making that choice. However, the reality is completely opposite as it is promoting offline business with rapid outcomes, compared to the conventional marketing methods. Below mentioned are the three reasons why expert SEO is the way to go:

1.     Familiar with the tools

A professional is obviously more skilled in performing a task as compared to a person who isn’t an expert. They have more knowledge about the tools employed for analyzing a website. They will know what keywords are appropriate for your business and have a strong impact on the viewers.

For a first timer, learning SEO will take some months and even years as you continue to analyze the website. In contrast, an expert will take lesser time and be more efficient to determine the prospect of the website and make use of smart tactics to reach Google search results and make it responsive to search engines.

Entrepreneurs gain greater influence after employing an expert at SEO, as not all business owners have the ability and knowledge of marketing on the Internet. SEO experts, with their experience in this field, can use tools such as: structuring the website, keyword research, content distribution, and optimization on and off-page, which can become a hardship for someone who isn’t skilled at carrying out this task on a daily basis, for the purpose of producing greater traffic.

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Top 5 SEO Friendly Features Every Removalist Website Should Include

Top 5 SEO Friendly Features Every Removalist Website Should Include

Companies like Removalists Perth and other small business owners throughout Australia are starting to create their own websites. Having a website for your small business might seem unnecessary, but it can drive a lot of new traffic to your business, possibly resulting in more clients and more income.

Building a new website is extremely simple in the modern world. If you’ve got a bit of computer experience and aren’t afraid of learning something new, you can build your own website in a couple of hours. However, it’s important to keep SEO in mind when putting your new site together, otherwise you may not rank well in organic search results.

WIth this in mind, I’ve put together a short list of the most important SEO friendly features every removalist website should include. Consider the following:

  1. Fast Load Speeds

Your site load speed is a crucial SEO ranking factor. Slow sites aren’t received well by people visiting your site, and you will receive SEO penalties accordingly. Minimise the amount of JavaScript you use on your site, make sure your images are optimised, and use a fast hosting provider to achieve the fastest page load speeds possible.

  1. Make Sure You Have A Responsive Design

Mobile friendly and responsive design is essential in the modern world. Most website builders automatically give you a mobile responsive website, but it’s important to double check and make sure. Non-responsive sites are starting to receive significant SEO penalties.

  1. Make Sure Your Images Are Optimised

Images are very, very useful for SEO – when they’re used right. Make sure that you optimise all images before uploading them to your website. Make sure they aren’t too large, but make sure that they still have a decent resolution (ideally 72 dpi or higher). Name your images according to the focus of the page they’re appearing on, and use keywords in the alt text field.

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